Portfolio | About | Contact | Français CV français en ligne - Francois Soulignac

Update: 20/07/2025

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François Soulignac

Creative specialized in new media & technologies

Master's degree | Languages : French (native) | English (fluent)

Key duties

French creative based in Paris, previously working in Shanghai (China) and Ho Chi Minh City (Vietnam). Work experience in digital innovation, on-line marketing / advertising agencies, broadcast services, cultural institution, luxury food, beverage & entertainment industries, management consulting.

PROJECT : contributing to the digital transformation of France and its institutions, focusing on national security, simplification, social marketing, visual journalism, corporate social responsibility strategy (CSR) and developing intelligence against astroturfing and content-based information warfare.
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SPECIALTIES: Prototyping (artificial intelligence avatars, automated chatbots, 3D, VR, AR, MR, Holograms), Content creation (social, micro-video, snack content / short stories, brand content / native ads, campaigns concept, R&D), Management (international team management, design processes implementation, design quality control, reduction of dpt's operating costs). Presales (brainstorming, graphic / creative benchmark, sketches / mock-ups, visual production via generative AI prompts, client presentation), Graphic design (visual expression, logotypes, icons, key visuals, infographics, PowerPoint, Google Slides), UI Design (desktop, mobile devices, connected TV, intelligent street furniture, digital in store), Casual games design (game-play / art direction, sketches / mock-ups, interface designing, quality control / adjustment), Consulting (digital uses & best practices EU/CN, lean production for graphic unit, Photoshop introduction, WordPress introduction). More details about my skills & services.

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TECHNICAL SKILLS - Hardware, Tools & Softwares: Fluent on generative artificial intelligence prompting, Photoshop, Illustrator, Premiere, Hitfilm Express, Basecamp, Google Workspace. Knowledge on AR Lens Studio by Snapchat. Good knowledge on HTML5, CSS3, and JavaScript constraints. Solid knowledge on CMS Wordpress. Knowledge on Unity 3D, Lightwave, Dreamweaver. Proficient in working with Apple, Microsoft and Linux systems.

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KEY CLIENTS - EUROPEAN MARKET : L'Oréal Paris (Gemey Maybelline New York, Vivelle Dop), Fromageries BEL (The Laughing Cow, Apéricube, Kiri), Lindt & Sprüngli, Cdiscount, Danone (Danette, Badoit, Velouté, Volvic), ESSEC Business School, Colombbus.org, SBE Direct, Hôtel Metropole Monte-Carlo, McDonald's EU, Nissan EU, Bongrain Group, Canal+ Group, Weight Watchers, M6 Group, W9, Habbo, M6 Mobile, Musée national de l'histoire de l'immigration, Le Saint-Hubert, Training Meisner Paris™. See all projects achieved in France.


KEY CLIENTS - ASIAN MARKET : VOL Group China (Bar Rouge Shanghai, Mr & Mrs Bund Shanghai Modern Eatery by Paul Pairet, Ultraviolet by Paul Pairet, The Cut Shanghai, From a Chinese Cookbook by Jereme Leung, Bund 5 Building), L'Oréal China (Garnier Ultra DOUX), Dorel Juvenile China (Maxi-Cosi), Audi China, Resorts World Genting Malaysia, Nestlé China (Hsu Fu Chi, ChengWeiKongJian), Twitter China, Kidsland China, General Electric Healthcare China, Shopify China, Peninsula Boutique China, Etro China, Logitech China, Accor Hotels China, Starbucks China. See all projects achieved in China.



Work experience

September 2024 - Today | Paris (France)

State civil servant

Ministry of Home Affairs (civil service trainee)

Civil servant in a specialized department of the ministry of Home Affairs.

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December 2023 - July 2024 | Chelles (France)

Territorial public servant

City of Chelles (contract civil servant)

Animation within the after-school and leisure department | Preparation for civil service entrance exams.

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June 2021 - September 2023 | Briare (France)

Management consultant

Restaurant Le Saint-Hubert | Soic Services (self-employed)

Post-COVID restructuring of the family business. Results : sales revenue +250%. Public relations and communications consultancy, business and sales development, reorganization of working methods and production, new recruitment strategy, preparation of a business plan and implementation of a succession plan drawn up by the chartered accountant. Read the case study.

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August 2019 - May 2021 | Ho Chi Minh City, Vietnam

Digital nomad (career break)

Soulignac Studio (self-funded)

Exploration of new territories and creation of video content. Saigon exploration, Virtual Tourism.

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April 2017 - July 2019 | Shanghai, China

Digital arts manager

Madjor - a Labbrand Group company (permanent job)

MADJOR's digital design expert towards existing and prospective clients. Internal thought leader regarding digital content, educating the team on the latest best practices (digital arts / UI design). Working with UX designers, strategy consultants and content planners, developing innovative concepts for social Ad campaigns and digital visual content across touch points (american and chinese social platforms, websites, apps) and formats (images, animation, video, 3D, VR, AR, MR). See all projects



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January 2015 - February 2017 | Shanghai, China

Head of design - Creative & Art director

Artbeat Studio - VOL Group China (permanent job)

In charge of branding and visual communication (digital, video, photo, print) for all restaurants, night clubs and outlets founded by VOL Group China: Bar Rouge Shanghai, Mr & Mrs Bund Shanghai (Modern Eatery by Paul Pairet), Ultraviolet by Paul Pairet, The Cut Shanghai, From a Chinese Cookbook by Jereme Leung, Bund 5 Building. Read the work summary (1st semester 2016)

KEY STRENGTHS & ACHIEVEMENTS:

- Management of 5 brands, 150 projects and 3000 designs a year (cross-media)
- Department processes designing and implementation
- International team management (chineses & foreigners)
- Writing of all the job descriptions and hiring processes follow up
- Quality control of the production in co-working with purchase dpt.
- Quality control production monitoring in co-working with purchase dpt.
- Work summary writing and presentation for CEOs and group's owners
- Improvement and effectiveness of the design dpt. in co-working with clients
- Reduction of the dpt.'s operating costs (streamline, processes optimization)



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September 2012 - August 2014 | Briare, Loire Valley, France

Digital creative & Strategist

Restaurant Le Saint-Hubert (Self-employed)

Global digital solutions and e-reputation crisis management for the family business. Results : sale revenues +5%, online booking +7,6%. Press release writing. SEO reinforcement. Showcase reworking, web & mobile. On-line tools designing for recruitment, booking, survey. Brand contents designing (blog & thematic pages). Brand integration on social networks (community management). Content monetization via Google AdSense. Performance monitoring via Google Analytics. Read the case study.

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December 2008 - August 2012 | Boulogne-Billancourt, France

Digital creative

Mediagong - Leo Burnett Paris | Publicis Group (permanent job)

Websites, apps, advergames and graphic guidelines designed for Gemey-Maybelline New York, CDiscount, Apéricube, La vache qui rit, Kiri, Lindt, Badoit, Accor Hotels, Velouté, Taillefine, Volvic, Danette, Vivelle Dop, ESSEC.

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May - August 2008 | Paris, France

Digital creative

Saatchi & Saatchi Duke | Publicis Group (internship)

Websites itemisation, Flash animations designing, online ads campaigns declination, event pages updating for McDonald's Europe, Nissan Europe, Levi's Europe. Co-working with the creative director of McDonald's account, project managers, copywriters & senior art directors.

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January - April 2008 | Paris, France

Digital project manager

Saatchi & Saatchi Duke | Publicis Group (internship)

Project management, functional specifications designing for Canal+, Bongrain, Weight Watchers. Co-working with the senior art director & associate director in charge of the Canal+ account, senior project manager unit, sound Design unit & graphic design department.

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Septembre - Decembre 2007 | Neuilly-sur-Seine, France

Digital creative

M6 Web | M6 Group (internship & engineering M.A. report)

Websites and online ads campaigns designing for M6 Group's brands (M6, W9, Habbo, M6 Mobile). Co-working with the digital art direction unit, sales department, project management unit, Flash developer & video broadcast department. Extract of the internship report.

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January - June 2007 | Paris, France

Digital creative

Museum of the History of Immigration (final M.A projet assignment)

Design of "Histoires Singulières" website, "Cité Blog" and interactive terminals for the permanent exhibition. Co-working with the unit in charge of the digital communication of the museum. Team-working on the MMI micro-agency "Multimedia Sorbonne" (a group of students in self-management) including one project manager, one Flash developer, one front-end web developer, one copywriter and myself as creative in charge of art direction. Extract of the final projet assignment.

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2005 - 2007 | Paris, France

Digital creative

SBE Direct (part-time alongside university studies)

Visual identity, web design and product photography for a company specialized in securing IT equipment. Creation of an image database, publication of a catalogue, partial overhaul of the website, weekly updates in tandem with the marketing team, creation of pictograms, photo shoots, product branding. Clients: Bouygues, Fnac, BNP Paribas, Kodak, Le Figaro, Ernst & Young, Lu, BMW, Lagardère, Rothschild, Dassault, Evian, Philips, Nestlé, Sodexo, ESSEC Business School, Securitas, Ministry of Home Affairs, Ministry of Defence, Ministry of the Economy.

Education

2007 | Paris, France

Master of Arts (M.A.)

Design, media, technology (upper second class honours)

Professional specialty : interactive multimedia (MMI). Director of final projet assignement : Mr Guy MEYER. Modules include : project management, creative management, art direction process, architecture information, interactive storytelling, intellectual property law, fundamentals of HTML, CSS, Action Script and PHP programming languages.
Sorbonne University Paris 1

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2005 | Paris, France

Master 1 (four-years degree)

Contemporary art & new media (first class honours)

Partnership with l'Atelier de Recherches Interactives (ARI - FdM EnsadLab). Master's thesis ("Digressions on Video Games") under the supervision of Mr Jean-Louis BOISSIER. Modules include : theoretical & practical class related to new media art (video art, interactive art, video game art).
University Paris 8

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2003 | Paris, France

Bachelor of Arts (B.A.)

Fine arts (merit scholarship)

Aesthetics of interactivity - EdNM/Ciren Program. Modules include : theoretical & practical class related to fine arts (painting, drawing), modern art & contempory Art (post-modern, in-situ, interactivity).

University Paris 8

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2000 | Paris, France

French equivalent to the higher leaving certificate

Arts and crafts

Apprenticeship specialty : graphic communications. Modules include : visual communication, graphic design, print production rules, typography history, practice of drawing, advertising history, 20th-century art history. Work-linked training in companies: ATOUTS (Romainville), Éditions du Tonnerre (Paris 9th), Jean JAFFRAY Studios (Paris 11th).
Campus de la Fonderie de l'Image (formerly CFA Orfila)

Workshop & Training

September - December 2014 | Shanghai, China

International students program

Chinese language oriented (mandarin)

Modules include : intensive reading, extensive reading, listening, speaking and writing, pronunciation, Shanghai dialect, chinese movie, chinese sayings and proverbs, special character writing.
Fudan University, Shanghai

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2013 | Paris, France

Game design

Theoretical & practice workshop

Game design workshop : how to create game's rules, from design to tests and adjustments. Game type, audience and platform target. Designing methods. Rules and gameplay designing methodology. Context definition, challenges and 3C rules. Presentation and framework paper.
Centre Pompidou | Isart Digital


How to create a videogame workshop : videogame profession and processes production presentation. Brainstorm, design, Fake Game Footage (FGF), pre-production, First Playable Prototype (FPP), Vertical Slice (VS), gold master, production, tests and adjustments (alpha, beta, debug & polish).
Centre Pompidou | Ubisoft

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2012 - 2013 | Paris, France

Intensive english program

English courses management-oriented (370 hours of courses)

Broadening of grammar, structure and vocabulary of the professional language management-oriented. Intensive training in oral and written expression; Study of anglo-saxon culture. Modules include : management, human resources, facts & figures, negotiation & presentations, sales & purchases. (TOEIC result : 765/990)
Faculté des Métiers

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2011 | Paris, France

Gamification: gaming can make a better world

Conference - Jane McGonigal

Conference by Jane McGonigal. "Gamification" is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. More on TED.com.
Microsoft Campus Paris

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2007 | Paris, France

Gameplay, transmedia & interactive fiction

Colloque - Eric Viennot

Professional exchange with the French game designer Eric Viennot: definition & uses of gameplay in videogames. Definition of transmedia, interactive / total fiction.
Université Paris 1, Panthéon Sorbonne

Interests

Video : Exploration, Mobile phone edits, Party tapes, Mixtapes, Archives
Music : Mixtapes & edits, Guitar (blues, bossa nova), 12 years of violin.
Video games : The potential of the metaverse, Virtual tourism, Essays (in French).
Illustration : Gerhard Richter tribute, Sketchbook, Ten characters, Bestiaire.
Photography : Massachusetts, London, New York, Paris, Barcelona.
Sports : Mountain biking, brisk walking, strength training (Lafay method) - Past activities : Kayaking, swimming, boxing, karate, gymnastics.

Influences

Travel : China (Shanghai, Hong-Kong, Beijing, Guilin, Yangshuo, Moganshan, Suzhou), Vietnam (Hanoi, Halong, Hue, Ho Chi Minh City (Saigon), Vung Tau, Mui Ne, Ho Tram); Indonesia (Bali), Malaysia (Kuala Lumpur), Philippines (Puerto Galera), France (Paris), UK (Londres), USA (Cambridge, Boston, New York, Salem, Somerville, Denver, Los Angeles), Canada (Québec, Montréal), Ireland (Westport - Connemara), Portugal (Lisbon), Spain (Barcelona, Madrid, Salamanque, Zamora), Corsica (Porto Vecchio, Porto), Switzerland (Genève), Norway (Oslo, Bergen), Sardinia (La Maddalena), Sicily (Palermo, Santa Marina Salina, Lipari, Panarea), Romania (Bucharest, Bran), Greece (Athens, Porto Heli), Brazil (Itaparica, Salvador de Bahia), The Seychelles (Victoria), Mauritius (Grand Bay).
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Illustrators, cartoonists, mangakas : Moebius, Hergé, René Goscinny, Bernadette Després, Frank Margerin, Enki Bilal, Franquin, Edika, Lelong, Cabu, Charb, Luz, Coco, Hayao Miyazaki, Walt Disney. Writers : Jules Verne, René Barjavel, Guy de Maupassant, Émile Zola, Denis Diderot, Bernard Werber, Albert Camus, Amélie Nothomb, Stephen King, Michel Houellebecq. Directors : James Gray, Paul Thomas Anderson, Monia Chokri, Justine Triet, Jonathan Glazer, Godfrey Reggio, Spike Jones, Stanley Kubrick, Xavier Dolan, Stephen Chow, Shankar, Ang Lee, Paul Verhoeven, Miloš Forman, Steven Spielberg, Robert Zemeckis, Jean-Jacques Annaud, Marc Caro & Jean-Pierre Jeunet, Gaspar Noé, Wes Anderson, Quentin Tarantino, Robert Rodriguez, Luc Besson, Martin Scorsese, Christopher Nolan, Agnès Varda, Alfred Hitchcock, Ben Stiller, John Woo, Wong Kar-wai, Jackie Chan, Danny Boyle, Ti West, Zack Cregger, Alexandre Aja, John Lasseter, Brad Bird, Andrew Stanton, Domee Shi, Hugh Hudson, Fede Alvarez, Sam Raimi, Peter Jackson, J.J. Abrams, Peter Farrelly and Bobby Farrelly, Joel Cohen and Etan Cohen. Visual artists : Virgil Widrich, David Weiss et Peter Fischli, Jonas Åkerlund, Michel Gondry, Raymond Depardon, Ori Gersht, Gerhard Richter, Nan Goldin, Chris Marker, Arnold Böcklin. Musicians : Johann Sebastian Bach, Frédéric Chopin, Franz Liszt, Claude Debussy, Franz Schubert, Camille Saint-Saëns, Wolfgang Amadeus Mozart, Sergueï Rachmaninov, Serge Gainsbourg, MC Solaar, Guru, Georges Brassens, Michel Berger, Francis Cabrel, Elton John, Jacques Brel, Pierre Perret, Pink Floyd, The Doors, Bob Marley, Django Reinhardt, Roland Dyens, João Gilberto, Oscar Peterson, Rover, Cee-Lo Green, Fashawn, Gotye, Notorious B.I.G, Los Hermanos Latinos, The Chemical Brothers, Robag Wruhme, Mouse on Mars, Ben Klock, Erol Alkan, Richie Hawtin, James Blake, Gesaffelstein, Burial, Four Tet, Jamie xx, TEED, Disclosure, Boston Bun, Mr Oizo. Video game designers : Peter Molyneux (Syndicate by Bullfrog), Frederick Raynal (Alone In The Dark 1 by Infogrames, Little Big Adventure 1 by Adeline Software), Shigeru Miyamoto (Mario Kart Super NES by Nintendo), Makoto Wada (Pilotwings Super NES & N64 by Nintendo), Dave Jones (Lemmings by Psygnosis), Will Wright (SimCity and The Sims by Maxis), Brad Gour and Markus Tessmann (The Need for Speed 1 by Electronic Arts), Reichart Kurt von Wolfsheild (Return Fire by Silent Software), Marc Laidlaw (Half Life by Valve Corporation), Sam Lake (Max Payne 1 & 2 by Remedy Entertainment), Sam Houser and Dan Houser (Grand Theft Auto Series and Red Dead Redemption Series by Rockstar Games), Todd Howard (Fallout 3, Fallout New Vegas, Fallout 4 and Skyrim by Bethesda Softworks), Éric Chahi (From Dust by Ubisoft), Peter Johansson (Just Cause 2 & 3 by Avalanche Studios), Jenova Chen (Journey by Thatgamecompany), Koshi Nakanishi (Resident Evil 7: Biohazard VR by Capcom), Viacheslav Aristov (Metro Exodus by 4A Games), David Cage (Detroit: Become Human by Quantic Dream), Bruce Straley and Neil Druckmann (Uncharted 4 and The Last of Us 2 by Naughty Dog), Eric Viennot (In Memoriam by Lexis Numérique), Curtis Hickman, Ken Bretschneider, James Jensen, William Welsh and Clayton Talley (Star Wars: Secrets of the Empire and Ghostbusters: Dimension by The Void - VR Exit, LLC).
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