About François Soulignac

Wechat QR Code, Shanghai China
Last update : 2018/07/20 | CONTACT ME | Video Laboratory
François Soulignac, Digital Creative, Art Director (Photo location: MIT - Stata Center Hall - Anish Kapoor Sculpture)
Hello, my name is François Soulignac, I’m a French Parisian Digital Creative / Art Director living in Shanghai (China), designing global ad campaigns, creative content, video, website, mobile App, WeChat pages, social games, free-to-play / casual advert-games and much more for the Western and Chinese Online Marketing and Advertising Industry.


I have been studying Graphic Design & Visual Communication at Campus de la Fonderie de l’Image (Paris), Fine Arts & New Media at Paris 8/ENSAD and Information & Communications Technology (ICT/NTIC) at Sorbonne University Paris 1. I stay up-to-date with regular workshops, training and evening classes. I learned some basic language rules in Chinese (Mandarin) at Fudan University (Shanghai, China) and I keep continue to develop my Chinese skills everyday.

Professional works

I like to develop new ideas and take on challenges for the mainstream marketing (fast-moving consumer goods – FMCG/PGC); premium, high-end and luxury brands; cultural institutions and small & medium-sized enterprises (SMEs). My work experiences include working with digital communication agencies (Digital marketing & advertising agencies), French tv channel, French museum, local companies and brands from the Food, Beverage and Entertainment Industry. More details on my résumé.

Key clients

L’Oréal : Maybelline New York, Vivelle Dop. Fromageries BEL (French cheeses group) : The Laughing Cow, Apéricube, Kiri. Danone : Danette, Badoit, Volvic. Lindt & Sprüngli, Cdiscount, Decathlon, Weight Watchers, Habbo Hotel, M6 Mobile, SBE Direct, Hôtel Metropole Monte-Carlo, Palais de la Porte Dorée (French museum), Le Saint-Hubert (French restaurant), ESSEC Business School, Colombbus.org (French association), Candice Dal Maso (Lawyer at “Barreau de Paris”), Accor Hotels, Schneider Electric; Canal+, M6, W9 (French TV channels), Training Meisner Paris (American acting courses), Nissan Europe, Bongrain (French cheeses Group), Mc Donald’s Europe, Bar Rouge Shanghai, Mr & Mrs Bund Shanghai (Modern Eatery by Paul Pairet), Ultraviolet by Paul Pairet, The Cut Steak & Fries Shanghai, 璞本Puben by Jereme Leung, Bund 5 Building, Daimon Bistro and BO Shanghai by Alvin Leung (BO Innovation, Hong-Kong), Maxi-Cosi, Kidsland, Peninsula, Etro, Logitech, Twitter, Starbucks. More details and description on my portfolio.


Digital Creative and Art direction, Graphic Design, Web design, User Interface Designing (UI). Creative project management (Lean production). Graphic standards (streamline-oriented). Able to catch new clients (call for tender proposals). Proficient in Responsive Web Design (RWD). Free-to-play game design (Advergames). Brand content & Nativ Ads designing. Work in French (native speaker) and English (fluent. TOEIC: 765/990). More details on the page Skills & Services.

Personal works (global)

I like to take photographs, play video games, play music and make videos. Through these hobbies, my willingness is to design relevant projects, supported by an efficient process of communication.

“Location Scouting”
 is a selection of videos and photographs taken in different locations. It’s not a kind of diary or an “artistic point of view”. My willingness is to catch objectively shapes and atmospheres of locations. All photographs are without watermark to be useful for modelers, designer communities and the inquisitiveness of everyone. To build this online image bank , I developed some best practices in SEO & Information Architecture. About Location Scouting. Since April 2016, I am continuing the project with video taken in Shanghai. See all the videos.

“Virtual Tourism”
 is a photographic project inspired by my way of gaming. Like a tourist, I take photographs in open-world games. A kind of virtual extension of my real photographic habits. To expand the concept “in real life”, I propose now to design postcards with custom messages. This project grows perpetually, more informations will be soon available on my portfolio. About Virtual Tourism.

“Videogames Digressions”
 are extracts from essays written during my academic work. It talks about gameplay, game design and art critics. It presents among an unexpected encounter between Denis Diderot’s art critics and video games. Read the essays (in french).

Soic Miterne Memories” is my Lab, a private Cloud dedicated to my DJ Sets and experimental video and musical works. A photo-video project chronicling the daily life of friends living in Paris (France) since the 2000’s, and continuing in Shanghai (China) since 2014. An online diary introducing experimental short videos, musical slideshows, audio / video mixtapes, photo-animations and collaborative playlists. Visit Soic Miterne Memories.

Personal works (China)

> Videos Mixtape – Soic Miterne Memories | Musical short
> Videos Exploration – Shanghai Walks | Atmosphere video
> Musical Collective – SAGB | DJ Sets and Events planning
> DJ Sets – Soic Miterne | Music selection & Video editing
> American Social Media – Creative content | Instagram (@francoissoic)
> Chinese Social Media – Creative content | 花瓣 Huaban (@付穌)
> Chinese Social Media – Creative content | 秒拍 Miaopai (@付穌)
> Chinese Social Media – Creative content | 微博 Weibo (@付穌)

François Soulignac on Press