Update: 07/01/2021 | CONTACT | WhatsApp : +86 159 2180 4423
Hello, my name is François Soulignac, I’m a French digital creative / art director based in Asia (Ho Chi Minh City, Vietnam), previously working in Shanghai, China (上海，中国) and Paris (France). Former creative at Madjor Labbrand Shanghai, VOL Group China, Mediagong Leo Burnett Paris, Saatchi & Saatchi Duke Interactive, M6 Group. 10 years of work experience in digital innovation, on-line marketing / advertising agencies, broadcast services, luxury food, beverage & entertainment industries, management consulting.
Metaverse enthusiast, designing and prototyping campaigns, videos, social content, casual games, artificial intelligence avatars, automated chatbots, holograms, 3D, VR, AR, and MR experiences. Hand-crafting algorithms of recommendation and coaching AI tools dedicated to news feed customization to avoid being stuck on a bubble filter of knowledge. Mobile-first oriented, adept of inbound marketing and snack-content creation, contributing to the radiance of Asia’s alternative nightlife on social media by creating video stock content entirely produced on mobile phone.
I’m holding a M.A’s degree in Design, Media and Technology (University of Paris 1 Pantheon-Sorbonne), a four-years degree in Contemporary Art & New Media (University Paris 8), a B.A’s degree in Fine & Modern Art (University Paris 8), a degree apprenticeships in Graphic Design & Visual Communication (Campus de la Fonderie de l’Image, Paris). I’m living in Asia since 2014, I learned some basic rules of Chinese language (Mandarin) at Fudan University (Shanghai, China), and I am now based in Saigon (Vietnam) for new challenges. I keep learning by doing a permanent creative watch / foresight, regular workshops and trainings.
Contribute to the digital transformation and communication of NGOs, cultural institutions, independent agencies or think-tanks, focused on social marketing, visual / solutions journalism, Corporate Social Responsibility strategy (CSR) or developing intelligence against astroturfing and content-based information warfare.
Personal works (selection)
- Shanghai Micro Stories
- SAGB Shanghai
- GTA 6 in Shanghai
- Shanghai Video Mixtapes
- Shanghai Walks
- Virtual Tourism in Fallout 4
- Virtual Tourism in Mad Max
- All personal works
Personal works (under development)
“The Soulignac Brothers” is a YouTube Gaming channel and a hashtag on Instagram launched with my brothers and sister, in order to cope with travel restrictions. A family saga living 10,000 km apart, using online video games to talk, explore and have fun together. In search of new rituals to overcome distance and pandemic. Virtual tourism, digital holidays, virtual family trip and filmmaking in the Metaverse. This project is currently under development. Travel with us.
“Memories of Nightlife in Asia” is a YouTube Travel & Events channel regrouping all my personal videos dedicated to the vibrant Asian nightlife. A way of documenting a phenomenon rich in variations, breaking down the walls between cultures and creative communities. This project is currently under development. Watch & Listen now.
“Virtual Tourism” is a series of photos and videos dedicated to the work of game designers and developers; and a way to keep memory of our virtual excursions in the Metaverse. This project grows perpetually. About Virtual Tourism.
Personal works (archives)
“Location Scouting” is a series of photographs inspired by the aesthetic of photo journalism. My willingness is to catch objectively shapes and atmospheres of locations. All photographs are without watermark on purpose, to be useful for modelers and designer communities. About Location Scouting
“Videogames Digressions” are extracts from essays written during my academic work. It talks about gameplay, game design and art critics. It presents among an unexpected encounter between Denis Diderot’s art critics and video games. Read the essays (in French).
“Soic Miterne Memories” is a website and a hashtag on Instagram dedicated to my personal video archives, chronicling the daily life of my friends and family in Paris, Shanghai and Saigon since early the 2000’s. This process of backup became necessary when my first CD-ROMs started to become unreadable. You will know much more about my oldies, hobbies, collective exhibitions, background and psychology. Visit Soic Miterne Memories and Soic Miterne on Instagram.