About François Soulignac

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Update: 23/07/2020 | CONTACT | WhatsApp : +86 159 2180 4423
François Soulignac, Digital Creative, Art Director. Photo location: MIT Cambridge - Massachusetts Institute of Technology - Stata Center Hall - Anish Kapoor Sculpture
Hello, my name is François Soulignac, I’m a French digital creative / art director based in Asia (Ho Chi Minh City, Vietnam), previously working in Shanghai, China (上海,中国) and Paris (France). Former creative at Madjor Labbrand Shanghai, VOL Group China, Mediagong Leo Burnett Paris, Saatchi & Saatchi Duke Interactive, M6 Group. 10 years of work experience in digital innovation, on-line marketing / advertising agencies, broadcast services, luxury food, beverage & entertainment industries, management consulting.

Main activities

Metaverse enthusiast, designing and prototyping campaigns, videos, social content, casual games, artificial intelligence avatars, automated chatbots, holograms, 3D, VR, AR, and MR experiences. Hand-crafting algorithms of recommendation and coaching AI tools dedicated to news feed customization to avoid being stuck on a bubble filter of knowledge. Mobile-first oriented, adept of inbound marketing and snack-content creation, contributing to the radiance of Asia’s alternative nightlife on social media by creating video stock content entirely produced on mobile phone.


I’m holding a M.A’s degree in Design, Media and Technology (University of Paris 1 Pantheon-Sorbonne), a four-years degree in Contemporary Art & New Media (University Paris 8), a B.A’s degree in Fine & Modern Art (University Paris 8), a degree apprenticeships in Graphic Design & Visual Communication (Campus de la Fonderie de l’Image, Paris). I’m living in Asia since 2014, I learned some basic rules of Chinese language (Mandarin) at Fudan University (Shanghai, China), and I am now based in Saigon (Vietnam) for new challenges. I keep learning by doing a permanent creative watch / foresight, regular workshops and trainings.


Contribute to the digital transformation and communication of NGOs, cultural institutions, independent agencies or think-tanks, focused on social marketing, visual / solutions journalism, Corporate Social Responsibility strategy (CSR) or developing intelligence against astroturfing and content-based information warfare.


Commercial works

Personal works

Other personal works

“Location Scouting”
 is a series of photographs inspired by the aesthetic of photo journalism. My willingness is to catch objectively shapes and atmospheres of locations. All photographs are without watermark on purpose, to be useful for modelers and designer communities. About Location Scouting.

“Virtual Tourism”
 is a photographic project inspired by my way of gaming. Like a tourist, I take photographs in open-world games. A kind of virtual extension of my real photographic habits. To expand the concept “in real life”, I propose now to design postcards with custom messages. This project grows perpetually. About Virtual Tourism.

“Videogames Digressions” are extracts from essays written during my academic work. It talks about gameplay, game design and art critics. It presents among an unexpected encounter between Denis Diderot’s art critics and video games. Read the essays (in French).

Soic Miterne Memories | Home Page
Soic Miterne Memories” is a cloud dedicated to my personal music video archives, chronicling the daily life of my friends and family in Paris, Shanghai, Romainville, Les Lilas and Chelles since early the 2000’s. This process of backup became necessary when my first CD-ROMs started to become unreadable. You will know much more about my oldies, music productions, collective exhibitions, background and psychology. Visit Soic Miterne Memories.

François Soulignac on Press