About François Soulignac

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Last update : 2019/08/20 | CONTACT ME | Video Laboratory
François Soulignac, Digital Creative, Art Director (Photo location: MIT - Stata Center Hall - Anish Kapoor Sculpture)
Hello, my name is François Soulignac, I’m a French digital creative / art director based in Saigon (Vietnam), previously working in Paris (France) and Shanghai (China). 10 years of work experience in digital marketing agencies, media, F&B / Entertainment Industry and Consulting Management. Dream job: contribute to the digital branding and innovation of NGO and cultural institutions.


I have been studying Graphic Design & Visual Communication at Campus de la Fonderie de l’Image (Paris), Fine Arts & New Media at Paris 8/ENSAD and Information & Communications Technology (ICT/NTIC) at Sorbonne University Paris 1. I stay up-to-date with regular workshops, training and evening classes. I am living in Asia since 2014, I learned some basic rules of Chinese language (Mandarin) at Fudan University (Shanghai, China), and I am now based in Saigon (Vietnam).

Professional works

I like to develop new ideas and take on challenges for the mainstream marketing (fast-moving consumer goods – FMCG/PGC); premium, high-end and luxury brands; cultural institutions and small & medium-sized enterprises (SMEs). My work experiences include working with digital marketing and advertising agencies, French TV channel, French museum, Food & Beverage / Entertainment Industry and Consulting Management. More details on my résumé.

Key clients

EUROPEAN MARKET: L’Oréal : Maybelline New York, Vivelle Dop. Fromageries BEL (French cheeses group) : The Laughing Cow, Apéricube, Kiri. Danone : Danette, Badoit, Volvic. Lindt & Sprüngli, Cdiscount, Decathlon, Weight Watchers, Habbo Hotel, M6 Mobile, SBE Direct, Hôtel Metropole Monte-Carlo, Palais de la Porte Dorée (French museum), Le Saint-Hubert (French restaurant), ESSEC Business School, Colombbus.org (French association), Candice Dal Maso (Lawyer at “Barreau de Paris”), Accor Hotels, Schneider Electric; Canal+, M6, W9 (French TV channels), Training Meisner Paris (American acting courses), Nissan Europe, Bongrain (French cheeses Group), Mcdonald’s Europe. ASIAN MARKET: Bar Rouge Shanghai, Mr & Mrs Bund Shanghai (Modern Eatery by Paul Pairet), Ultraviolet by Paul Pairet, The Cut Steak & Fries Shanghai, 璞本Puben by Jereme Leung, Bund 5 Building, Daimon Bistro and BO Shanghai by Alvin Leung (BO Innovation, Hong-Kong), Maxi-Cosi, Kidsland, Peninsula, Etro, Logitech, Twitter, Starbucks. More details and description on my portfolio.


Snack-video, Art direction, Digital design, Graphic design, Visual design, User Interface (UI). Creative project management (Lean production). Graphic guidelines definition. Able to catch new clients (proposals). Free-to-play games designing (casual gaming). Brand content & Native Ads. Work in French (native speaker) and English (fluent. TOEIC: 765/990). More details on the page Skills & Services.

Personal works (global)

I like to produce mobile videos (snack-video), take photographs, play video games and play music. Through these hobbies, my willingness is to design relevant projects, supported by an efficient process of communication.

“Location Scouting”
 is a selection of videos and photographs taken in different locations. It’s not a kind of diary or an “artistic point of view”. My willingness is to catch objectively shapes and atmospheres of locations. All photographs are without watermark to be useful for modelers, designer communities and the inquisitiveness of everyone. To build this online image bank , I developed some best practices in SEO & Information Architecture. About Location Scouting. Since April 2016, I am continuing the project with video taken in Shanghai. See all the videos.

“Virtual Tourism”
 is a photographic project inspired by my way of gaming. Like a tourist, I take photographs in open-world games. A kind of virtual extension of my real photographic habits. To expand the concept “in real life”, I propose now to design postcards with custom messages. This project grows perpetually, more informations will be soon available on my portfolio. About Virtual Tourism.

“Videogames Digressions”
 are extracts from essays written during my academic work. It talks about gameplay, game design and art critics. It presents among an unexpected encounter between Denis Diderot’s art critics and video games. Read the essays (in french).

Soic Miterne Memories” is my Lab, a private Cloud dedicated to my DJ Sets and experimental video and musical works. A photo-video project chronicling the daily life of friends living in Paris (France) since the 2000’s, and continuing in Asia since 2014. An online diary introducing experimental short videos, musical slideshows, audio / video mixtapes, photo-animations and collaborative playlists. Visit Soic Miterne Memories.

Personal works (Asia)

> Videos Mixtape – Soic Miterne Memories | Musical short
> Videos Exploration – Shanghai Walks | Atmosphere video
> Musical Collective – SAGB | DJ Sets and Events planning
> DJ Sets – Soic Miterne | Music selection & Video editing
> American Social Media – Creative content | Instagram (@francoissoic)
> Chinese Social Media – Creative content | 花瓣 Huaban (@付穌)
> Chinese Social Media – Creative content | 微博 Weibo (@付穌)

François Soulignac on Press