Accor S.A. is a French hotel group which operates in over 91 countries. Headquartered in Paris, France, the group owns, operates and franchises 4,200 hotels on five continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations in exotic locales. This newsletters campain promote french business offerts and is focused on building loyalty among its existing clients.
Context | Facts and figures
Client : Accor Hotels (Accor S.A)
Agency : Mediagong | Leo Burnett
Project : Business Newsletters France
Budget : Call for tender
Target : Existing clients (business travelers)
Briefing | Constraints
Client’s needs : Accor Hotels needed a newsletter to communicate french special offers for business travelers, and to secure customer’s loyalty. Constraint : using a template and HTML-safe graphic method to support multilanguage and declinations.
To cope with the major constraint, I proposed a streamline-oriented template, with graphics inspired by fun and entertainment. In response to the contents (special offers in France only), I put some details related to the French classic heritage and modern Accor Hotels bulding.
My intervention / Skills developed
Content definition (co-working with copywriter), Art direction and Model execution.
© Mediagong / Leo Burnett for Accor Hotels – Newsletter template for business travelers. Design and art direction : François Soulignac, 2009.