Resorts World Genting Malaysia | Video Storyboard for China Campaign

Storyboard Language Art direction VR
Resorts World Genting | Genting Highlands Resort | Malaysia | China Campaign - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting (Abbreviation: RWG), originally known as Genting Highlands Resort is an integrated hill resort development comprising hotels, shopping malls, theme parks and casinos, perched on the peak of Mount Ulu Kali at 1,800 meters high near the border between the states of Pahang and Selangor, Malaysia.

Details

Brand : Resorts World Genting (Malaysia)
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Storyline, Storyboard, Art direction
Status : Ideation, Conceptualization, Prototyping

Context & Challenges

The following content is a selection of creative items produced as management consulting for the video part of the Genting campaign named Color Your Life, From Sunset to Sunrise. Based in Malaysia on the north side of Kuala Lampur highlands, the Resorts World Genting is a popular place providing family-oriented entertainments and experiences at the cutting edge of technology (E.G: The VOID, futuristic Hyper-Reality experiences developed in partnership with Lucasfilm, ILMxLAB). The main objective of this campaign was to improve the brand’s visibility among Chinese audience. This presentation includes only short extracts of the video storyline, video storyboard, visual language and art direction; the others strategic parts are confidential and will be not shown on this portfolio.

Services & Infrastructures

In order to experience the services and infrastructures, to “know”, “understand” and “feel” better the actual offer, we had a 2-days visit on-site. This exploration was extremely important to create the listing of strengths and key elements to be highlighted into the campaign; but also the list of pain points and not consistent services to be removed from the communication strategy.

Storyboard

Color Your Life, From Sunset to Sunrise

Resorts World Genting China Campaign - VIDEO STORYBOARD - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Genting Highlands Resort. Storyline by Kyle C., Storyboard & Art direction by Francois S., MADJOR Labbrand Shanghai.

SEQ. 3 | Outdoor Activities

Resorts World Genting China Campaign - VIDEO STORYBOARD OUTDOOR - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting (outdoor). Video storyboard by Francois Soulignac, MADJOR Labbrand Shanghai.

SEQ. 4 | Hotels & Accommodations

Resorts World Genting China Campaign - VIDEO STORYBOARD HOTELS ACCOMMODATIONS - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting (hotels). Video storyboard by Francois Soulignac, MADJOR Labbrand Shanghai.

SEQ. 9 | VR Hyper-Reality Experience

Resorts World Genting China Campaign - VIDEO STORYBOARD VR VIRTUAL REALITY EXPERIENCE - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting (VR – Hyper-Reality Experiences). Video storyboard by Francois Soulignac, MADJOR Labbrand Shanghai.

Visual language

Reference for video editing style

Limitless | Opening titles. Directed by Neil Burger. Reference for editing style of the Genting Highlands Resort video campaign.

Visual language principles

Resorts World Genting China Campaign - VISUAL LANGUAGE - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting China Campaign. Visual language by Francois Soulignac, MADJOR Labbrand Shanghai.

Color implementation principles

Resorts World Genting China Campaign - COLOR IMPLEMENTATION PRINCIPLE- Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting China Campaign. Color implementation principles by Francois Soulignac, MADJOR Labbrand Shanghai.

Art direction (notes)

Resorts World Genting China Campaign - ART DIRECTION - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Resorts World Genting China Campaign (Art direction) Board and notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Format applications

Key-visual, Video, 微信 WeChat H5 & Common assets

Resorts World Genting China Campaign - FORMAT APPLICATIONS - Genting Highlands Resort - Malaysia - Francois Soulignac - Digital Creative and Art Direction - MADJOR Labbrand Shanghai, China
Genting Highlands Resort (format applications) Sketches and notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: Visual language, Video storyboarding (concept and prototyping). Content: Campaign for Resorts World Genting Malaysia (RWG). Market: China. Job done: co-creative direction with strategy consultant and business director; art direction, mockup, storyboarding, client presentation.

Ghostbusters Dimension

The VOID | VR Hyper-Reality Experience

Ghostbusters Dimension – Resorts World Genting. Virtual Reality Experience by The VOID.

Star Wars™: Secrets of the Empire

The VOID | VR Hyper-Reality Experience

Star Wars™: Secrets of the Empire – Resorts World Genting. Virtual Reality Experience by The VOID x Lucasfilm, ILMxLAB.

Photos gallery

© 2019, MADJOR Labbrand Shanghai for Resorts World Genting Malaysia – François Soulignac, Digital Arts Management.

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