Pony.ai China, Artificial Intelligence | Interactive Installations

PONY.AI China - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley & China. Delivering autonomous mobility everywhere by building the safest and most reliable self-driving technology. Currently testing its self-driving system in multiple geographies across the U.S. and China. The company was founded in late 2016, its investors include Sequoia Capital China, IDG Capital, Legend Capital; its Headquarters are in Fremont, California. www.pony.ai

Details

Brand : PONY.AI | www.pony.ai
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Interactive Installation (designing), Art direction
Status : Proposal, Consulting, Ideation, Prototyping

Context & Challenges

In July 2017, Pony.ai completed it first fully autonomous driving demo. In April 2019, officially unveils PonyPilot, announcing autonomous truck development. In August 2019, collaborating with Toyota for future of autonomous mobility. In November 2019, launching the first robotaxi ridesharing service with Hyundai in California. Read more key milestones. The following slides are extracted from proposal of installations dedicated to workshops and public exhibitions. Those installations are gamified introduction for company’s tools and technologies.

Interactive Installations

Pony.ai, The Race

Francois Soulignac - INTERACTIVE INSTALLATIONS - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
The Race. Concept by digital team, Art direction notes by François S., Sketches by Kerwin Z., MADJOR Labbrand Shanghai.
Francois Soulignac - INTERACTIVE INSTALLATIONS - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
The Race. Concept by digital team, Art direction notes by François S., Sketches by Kerwin Z., MADJOR Labbrand Shanghai.
Francois Soulignac - INTERACTIVE INSTALLATIONS - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
The Quiz. Concept by digital team, Art direction notes by François Soulignac, MADJOR Labbrand Shanghai.

Items: concepts of installations. Content: gamified presentations for the company’s tools and technologies. Market: China. Job done: Co-creative direction with digital team; Art direction.

Photos gallery


© 2019, MADJOR Labbrand Shanghai for PONY.AI – François Soulignac, Digital Arts Management.

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