Pony.ai China | Interactive Installations

PONY.AI China - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley & China. www.pony.ai

Details

Brand : Pony.ai | www.pony.ai
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Interactive Installation (designing), Art direction
Status : Proposal | Consulting management

Context & Challenges

In July 2017, Pony.ai completed it first fully autonomous driving demo. In April 2019, officially unveils PonyPilot, announcing autonomous truck development. In August 2019, collaborating with Toyota for future of autonomous mobility. In November 2019, launching the first robotaxi ridesharing service with Hyundai in California. The following slides are extracted from proposal of installations dedicated to workshops and public exhibitions. Those installations are a gamified introduction of Pony.ai tools and technologies.

Installations

The Race

Logo PONY.AI China - Francois Soulignac - INTERACTIVE INSTALLATIONS - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
Pony.aiThe Race. Concept by digital team, Art direction notes by Francois S., Sketches by Kerwin Z., MADJOR Labbrand Shanghai.
Logo PONY.AI China - Francois Soulignac - INTERACTIVE INSTALLATIONS - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
Pony.aiThe Race. Concept by digital team, Notes by Francois S., Sketches by Kerwin Z., MADJOR Labbrand Shanghai.
Logo PONY.AI China - Francois Soulignac - INTERACTIVE INSTALLATIONS - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai
Pony.ai The Quiz. Concept by digital team, Art direction notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: ideas of installations. Content: gamified presentation of Pony.ai tools and technologies. Market: China. Job done: Co-creative direction with digital team; Art direction.

Photos gallery


© 2019, MADJOR Labbrand Shanghai for PONY.AI – François Soulignac, Digital Arts Management.

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