Context | Facts and figures
Client : Lindt & Sprüngli
Agency : Mediagong | Leo Burnett
Project : Personal Shopper (call for tender captured)
Budget : Around 50K€
Type of product : Showcase for Special Event
Mediums : Website, Newsletters, Ads campaign
Target : French families.
Lindt & Sprüngli needed a digital solution to put their best sellers products under spotlights, with an original and special presentation for Christmas Holidays. Constraints : Stage products in a “Premium” universe (designed into the existing lindt.com framework) and cope with a very short deadline.
The Big Picture
Introduce products in a french-style “Grand Magasins” surrounding (department stores).
Five positions worked on this project : Sale Manager, Project Manager, Art Director, Graphic Designer and Front-End Web Developer. Solved problems : the biggest challenge has been to win the call for tender, to cope with a short deadline and deal with several clients rectifications.
My intervention / Skills developed
Global design (team working with Sales Department). This step included Information Hierarchy, Benchmarking and Functional guidelines. Benchmarking define all models could be relevant. Functional Guidelines define interactive mechanisms.
Art direction. I was responsible for graphic trends definition, interface designing (all pages), models declinations (newsletters & ads campaign), streamline definition and final product quality.
© Mediagong Leo Burnett for Lindt & Sprüngli – Personal Shopper for Christmas. Co-design, Art Direction and Declinations : François Soulignac, 2011