Pony.ai China, Artificial Intelligence | Interactive Installations

PONY.AI China - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai

Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley & China. Delivering autonomous mobility everywhere by building the safest and most reliable self-driving technology. Currently testing its self-driving system in multiple geographies across Continue reading

Lazada Group | Digital Campaign Southeast Asia, Creative Ideas

LAZADA Group - MAC - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai

Idea 1 2 3 4 5 6 TikTok Gallery Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in Continue reading

Chalhoub Group Dubai | Digital Campaign for Chinese Market

Chalhoub Group Dubai - China campaign - Francois Soulignac - MADJOR Labbrand Shanghai

Challenges Direction 1 Direction 2 Prototype Chalhoub Group (Arabic مجموعة شلهوب) is a privately-held luxury goods retailer and distributor, headquartered in Dubai, UAE. The Chalhoub Group is the largest retail operator in the Middle East. It played a crucial role Continue reading

L’Oréal China | Garnier 淳萃 Ultra DOUX, 刘昊然 Liu Haoran, Moodboard for Video Shooting

Francois Soulignac - Photos contact sheet - Liu Haoran - Turbo Liu - L'Oreal China - Nurun Publicis Shanghai

Garnier is a mass market cosmetics brand of French cosmetics company L’Oréal. It produces hair care and skin care products. The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first Continue reading

Resorts World Genting Malaysia | Video Storyboard for China Campaign

Resorts World Genting, Genting Highlands Resort, Malaysia, China Campaign, Francois Soulignac, Digital Creative and Art Direction, MADJOR Labbrand Shanghai, China

Storyboard Language Art direction VR Resorts World Genting (Abbreviation: RWG), originally known as Genting Highlands Resort is an integrated hill resort development comprising hotels, shopping malls, theme parks and casinos, perched on the peak of Mount Ulu Kali at 1,800 Continue reading

上海 Shanghai Micro-Stories | Mobile Phone Videos, China

Shanghai Micro Stories | Mobile Phone Videos, China

Story 2017 2018 2019 上海 Shanghai Micro Stories is a series of music short video-diaries entirely produced on 小米 Xiaomi mobile phone, chronicling the daily life of foreigners and their Chinese friends living in China between 2017 and 2019. All Continue reading

Maxi-Cosi China, Dorel Juvenile | Campaign, Holograms, Digital Guidelines, Chatbots

Maxi-Cosi Dorel Juvenile - Lila stroller - Augmented Reality - Art direction by Francois Soulignac, MADJOR Labbrand Shanghai, China

Campaign AR Guideline UI Bot Gallery Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats Continue reading

Shopify China | Social Content Creation, New Made In China, Chinese Dream

Shopify China - Social Content Creation - NEW MADEIN CHINA - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

New Made in China Chinese Dream Portraits Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers Continue reading

General Electric Healthcare China | Sonazoid™ Campaign, Key Visual

General Electric Healthcare China - Sonazoid Campaign key visual mockup prototype - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Researches Keyvisual References Gallery GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that Continue reading

Starbucks China | Home Delivery Campaign, Key Visual, Video Storyline, Storyboard

Starbucks Coffee China - Delivery Campaign - Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Keyvisual Storyboard References Gallery Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. As of April 2019, Starbucks China is Continue reading

Logitech China | G29 Global Campaign, Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Phase 1 Phase 2 Bonus Gallery Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading

Etro China | Digital Summer Campaign, Interactive Rooms Concept

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

References Campaign Rooms Gallery Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this Continue reading

The Peninsula Boutique China | Digital Social Content Creation

The Peninsula Boutique China - Francois Soulignac - Creative & Art Direction - Labbrand Madjor Shanghai, China

The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the #1 hotel in Asia Continue reading

Accor Hotels China | Social Content Creation, 微信 WeChat, 微博 Weibo

Accor Hotels China - The Raffles Hong-Kong - Francois Soulignac - Digital Social Content Creation, Art Direction - Labbrand Madjor Shanghai China

WeChat Weibo Fairmont H5 Sofitel Gallery Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Chef Brand Food Story Design Gallery Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet – also called MMB Shanghai, is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. Continue reading

Bar Rouge Shanghai, VOL Group China | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Brand Story Photo Design Video Gallery Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Bar Rouge Shanghai is a brand owned Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a French restaurant located in the Loire Valley (France). More information are available on the case study. August 2012 : Needs analysis The first online showcase Continue reading

Digital strategy for restaurant | Case Study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family restaurant located in Briare-le-Canal, a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, cheeses, local food and dishes from French bistro tradition. Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading

Digital strategy for restaurant | Website – Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading

Digital strategy for restaurant | Social Content Creation

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading

Portfolio | Responsive Web Design

Francois Soulignac - Portfolio in Responsive Web Design (RWD) - Three models

This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Facts & figures Project : RWD Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

Virtual Tourism in Mountains & Desert unknown

Francois-Soulignac-Virtual-tourism_Journey

> Virtual tourism on Behance Network Walking, contemplation and photography in Journey. © Thegamecompany (designer). © Olivier Kimyon / François Soulignac (video game photographers), 2012.

Cdiscount | Facebook Game Free-to-play

Francois Soulignac - Cdiscount Free-to-play Game Bouchete

Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading

Apéricube | Facebook Application Apéripotes

Francois Soulignac Apéricube - Apéripotes Facebook App

Apéripotes is a sustainable Facebook Application who capitalise on the Facebook tag trends. The tone is ironic with plently humor on graphics and writing. When your friend is tagged, he’s introduced like a funny-freaks avatar. The result is updated on Facebook Timeline. Context | Facts Continue reading

BEL | Game free-to-play La vache qui rit

Francois Soulignac - Les 90 ans de La vache qui rit - La quete des bougies

“La Quête des Bougies” is a point and click game. Users have to find lost candles on the map to finalize the LVQR anniversary cake. User could search everywhere on the platform : into the game and products pages. During Continue reading

Festival de Gordes | Website

Francois Soulignac - Festival de Gordes (graphic research)

The big picture This website is a graphic and ergonomic proposition for an imaginary art festival (“Gordes Festival – Contemplative arts”) introducing two levels of information : for competitors (“On & “Off” festival) and visitors. The graphic universe is inspired Continue reading

Michel Houellebecq | Website

© François Soulignac - Michel Houellebecq (Website)

The big picture This website is a graphic research for the official website of Michel Houellebecq, introducing three levels of information : books, life and awards. The visual design is inspired by the tonality of his novels. © Michel Houellebecq Continue reading

BeCube | Game Cover Apéricube

Francois Soulignac - Apericube - Cover Becube Facebook

The big picture BeCube is a Tile-Matching Puzzle Advergame created for the brand Bel and inspired by Bejeweled. It works on Facebook and mobile devices. © Mediagong Leo Burnett / Bel – Free-to-play game «BeCube». Game design: Alexandre M, Cover design Continue reading

Lindt | Personal Shopper

Francois Soulignac - Lindt Noel - Personal Shopper

Context | Facts and figures Client : Lindt & Sprüngli Agency : Mediagong | Leo Burnett Project : Personal Shopper (call for tender captured) Budget : Around 50K€ Type of product : Showcase for Special Event Mediums : Website, Newsletters, Ads campaign Continue reading