SAGB Shanghai, Super Attractive Ghetto Blaster | Party Tapes, China

SAGB Shanghai - Super Attractive Ghetto Blaster - China

The Cut Bar Rouge CdS Unico Kartel Super Attractive Ghetto Blaster aka SAGB Shanghai is a French creative collective born in Shanghai in 2014. Playing DJ, organizing parties and creating original content, they initiated the most famous alternative afterwork party Continue reading

Maxi-Cosi China, Dorel Juvenile | Campaign, Holograms, Digital Guidelines, Chatbots

Maxi-Cosi Dorel Juvenile - Lila stroller - Augmented Reality - Art direction by Francois Soulignac, MADJOR Labbrand Shanghai, China

Campaign Hologram Guidelines UI Bots Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats globally Continue reading

General Electric Healthcare China | Sonazoid™ Campaign, Key Visual

General Electric Healthcare China - Sonazoid Campaign key visual mockup prototype - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Researches Key visual References GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that Continue reading

Logitech China | G29 Global Campaign, Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Campaign Phase 1 Campaign Phase 2 Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading

Etro China | Digital Summer Campaign, Interactive Rooms Concept

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

References Campaign Interactive Rooms Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this Continue reading

The Peninsula Boutique China | Digital Social Content Creation

The Peninsula Boutique China - Francois Soulignac - Creative & Art Direction - Labbrand Madjor Shanghai, China

The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the #1 hotel in Asia Continue reading

Accor Hotels China | Social Content Creation, 微信 WeChat, 微博 Weibo

Accor Hotels China - The Raffles Hong-Kong - Francois Soulignac - Digital Social Content Creation, Art Direction - Labbrand Madjor Shanghai China

WeChat Weibo Fairmont H5 Sofitel Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth largest Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

The Chef Brand The Food Story Design Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. The eatery, conceived by Continue reading

Bar Rouge Shanghai, VOL Group China | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Brand Story Photo Design Video Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Details Brand : Bar Rouge Shanghai, VOL Group Continue reading

Barcelona | Street Art, Design & Packaging

Francois Soulignac - Barcelona Typography Mercat de Sant Antoni black

Barcelona is one of the world’s leading tourist, economic, trade fair/exhibitions and cultural-sports centres, and its influence in commerce, education, entertainment, media, fashion, science, and the arts all contribute to its status as one of the world’s major global cities. Continue reading

Cdiscount | Game Free-to-play

Francois Soulignac - Cdiscount Free-to-play Game Bouchete

Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading

BEL | Game free-to-play La vache qui rit

Francois Soulignac - Les 90 ans de La vache qui rit - La quete des bougies

“La Quête des Bougies” is a point and click game. Users have to find lost candles on the map to finalize the LVQR anniversary cake. User could search everywhere on the platform : into the game and products pages. During Continue reading

Design from New York

New York abstract street marketing at Manhattan on big wall building

New York is a state in the Northeastern region of the United States. New York is the 27th most extensive, the 3rd most populous, and the 7th most densely populated of the 50 United States. New York is bordered by Continue reading

Festival de Gordes | Website

Francois Soulignac - Festival de Gordes (graphic research)

The big picture This website is a graphic and ergonomic proposition for an imaginary art festival (“Gordes Festival – Contemplative arts”) introducing two levels of information : for competitors (“On & “Off” festival) and visitors. The graphic universe is inspired Continue reading

The Kooples | Eshop & Brand content

Francois Soulignac - The Kooples (graphic research)

The big picture This website is a graphic and ergonomic proposition for the brand “The Kooples” (a french brand of clothes). It introduces three kind of content : the eshop with a new visual approach, mixed with brand content modules Continue reading

Michel Houellebecq | Website

© François Soulignac - Michel Houellebecq (Website)

The big picture This website is a graphic research for the official website of Michel Houellebecq, introducing three levels of information : books, life and awards. The visual design is inspired by the tonality of his novels. © Michel Houellebecq Continue reading

BeCube | Game Cover Apéricube

Francois Soulignac - Apericube - Cover Becube Facebook

The big picture BeCube is a Tile-Matching Puzzle Advergame created for the brand Bel and inspired by Bejeweled. It works on Facebook and mobile devices. © Mediagong Leo Burnett / Bel – Free-to-play game «BeCube». Game design: Alexandre M, Cover design Continue reading

Guidelines “Histoires Singulières” | Musée de l’histoire de l’immigration

Francois Soulignac - Guidelines Graphics Standards - CNHI MMI Histoires Singulières

> Guidelines Document Index (in french) © Palais de la Porte Dorée | Musée de l’histoire de l’immigration – Charte digitale “Histoires Singulières” et “Cité Blog” (extraits). Conception, rédaction et direction artistique : François Soulignac, 2007. Musée de l’histoire de l’immigration Continue reading