The Big Picture
Included on the social content strategy, the Pinterest page of Le Saint-Hubert is dedicated to food pictures. The core goal of this new brand content is to reach new audiences (core targets : food pictures lovers, Foodistas) and to increase the web traffic on the showcase. A selection of pictures is relayed on the showcase via this dedicated page. This new brand content design – fully relevant with the company activity – is a great opportunity to extend the brand identity through a new universe of graphic design.
> Visit the Pinterest page
> Visit the Food pictures page
> See the Case Study
> See the Showcase Report
> See the Social Content Report
> See the Brand Content & Native Ads report (Blog)
> See the Brand identity report (Sound design)
> See the Achievements & Results
© François Soulignac / Le Saint-Hubert – Brand content (Food pictures) | Graphic design & Food photography : François Soulignac, 2014.