Lazada Group | Digital Campaign Southeast Asia, Creative Ideas

Idea 1 2 3 4 5 6 TikTok Gallery
LAZADA Group - MAC - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in multiple countries and had raised approximately US$647 million over several investment rounds from its investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik and Rocket Internet.

Details

Brand : LAZADA™ Group
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Campaign design, Creative direction, Art direction
Status : Proposal, Consulting, Ideation, Prototyping

Context & Challenges

Lazada™ site has been launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada’s site; the marketplace accounted for 65% of its sales by the end of 2014. In April 2016, Alibaba Group bought controlling stake in Lazada to support Alibaba’s international expansion plans. In August 2018, Lazada™ is the largest e-commerce operator in Southeast Asia based on average monthly web visits. The following content is related to creative of proposal made for Lazada™ campaign 2019 plan.

Idea 1

LAZADA™ | Size The Day

LAZADA Group - Digital Campaign - SEIZE THE DAY - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupSize The Day!. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - SEIZE THE DAY - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupSize The Day!. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - SEIZE THE DAY - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupSize The Day!. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - SEIZE THE DAY - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupSize The Day!. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.

Idea 2

LAZADA™ | Live Better Now

LAZADA Group - Digital Campaign - LIVE BETTER NOW - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupLive Better Now. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - LIVE BETTER NOW - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupLive Better Now. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - LIVE BETTER NOW - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupLive Better Now. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.

Idea 3

LAZADA™ | Life Wish

LAZADA Group - Digital Campaign - LIFE WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupLife Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - LIFE WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupLife Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - LIFE WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupLife Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.

Idea 4

LAZADA™ | Listen In Your Lazada

LAZADA Group - Digital Campaign - LISTEN IN YOUR LAZADA  - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAListen In Your Lazada. Concept and prototypes by Francois Soulignac, MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - LISTEN IN YOUR LAZADA  - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAListen In Your Lazada. Concept and prototypes by Francois Soulignac, MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - LISTEN IN YOUR LAZADA  - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAListen In Your Lazada. Concept and prototypes by Francois Soulignac, MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - LISTEN IN YOUR LAZADA  - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAListen In Your Lazada. Concept and prototypes by Francois Soulignac, MADJOR Labbrand Shanghai.

Idea 5

LAZADA™ | Better Than Expected

LAZADA Group - Digital Campaign - BETTER THAN EXPECTED - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupBetter Than Expected. Concept by Daniel L.,Prototypes by Francois S., MADJOR Labbrand Shanghai.
Lazada Group - Digital Campaign - BETTER THAN EXPECTED - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupBetter Than Expected. Concept by Daniel L.,Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - BETTER THAN EXPECTED - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA GroupBetter Than Expected. Concept by Daniel L.,Prototypes by Francois S., MADJOR Labbrand Shanghai.

Idea 6

LAZADA™ | As You Wish

LAZADA Group - Digital Campaign - AS YOU WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAAs You Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - AS YOU WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAAs You Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - AS YOU WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAAs You Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - AS YOU WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAAs You Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - Digital Campaign - AS YOU WISH - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADAAs You Wish. Concept by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.

Activations

TikTok & Instagram

LAZADA Group - TIKTOK - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA – TikTok activation. Notes by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.
LAZADA Group - INSTAGRAM - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai
LAZADA – Instagram activation. Notes by Daniel L., Prototypes by Francois S., MADJOR Labbrand Shanghai.

Items: Campaign ideas and activation for LAZADA™ Group. Content: LAZADA™ e-commerce offers. Market: Southeast Asia. Job done: Co-creative direction with associate director of digital innovation; Art direction.

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