M6 Web is a business diversification of the French media group M6, in charge of digital strategy and production. Main objectives: extend the television experience on digital platforms, create new uses and increase the M6 Group position in digital markets. Expertise area : multimedia content production, digital marketing strategy, partnership development, Web SEO, RichMedia technology development.
M6 Web activities are build around the hub m6.fr which relying all TV channel of M6 Group : m6.fr, parispremiere.fr, w9.fr, teva.fr, tf6.fr. It manages web community platforms, aggregator and free-to-play offers : habbo.fr, wideo.fr, yootribe.com, Genderz.fr. M6 Web manages also communication and content updating of mobile devices (M6 Mobile), women’s press (Femme-en-ville.com) and automotive industry news (Turbo.fr). In addition, the subsidiary manages new platforms dedicated to Video On Demand (VOD), Catch-up TV offers (M6 Replay) and Connected Television.
> M6.fr hub diagram (2007/12/31)
Training skills implemented
Digital Design, Information hierarchy, Interactive storytelling, Web project management, Work schedules organization.
Resulting to this internship, I increased my understanding of the mass-market communication strategy. How “communicate into the mainstream market” and cope with several technical challenges and marketing constraints. The wide scale of M6 group was a great opportunity to collaborate with a lot of different job positions : I improved my ability to be adaptable and reactive with all of them.
Art Direction / Webdesign
I achieved five websites and seven ads campaigns. In addition, I built streamlined processes to replace redundant tasks for Ad campaign production. Regarding the client’s needs – based on several visual identities, I had to cope with different branding and visions. I enlarged my capacity to be responsive and relevant with my creative proposals.
Web Project Management
My daily co-working with the Project Management Unit was a great opportunity to built a solid background with questions recurrently raised by Sales Department. I’m now able to identify and anticipate better their needs.
© François Soulignac / M6 Web (M6 Group). M6 Web Engineering MMI Report (extract) | Master of Arts (M.A.) Design, Media, Technology – University Paris 1 Panthéon-Sorbonne, 2008