M6 Web | M6 Group Internship Report | Paris 1 Sorbonne University

M6 Web rapport de stage - Version française Version française
M6 Web MMI Internship report

Company description

M6 Web is a business diversification of the French media group M6, in charge of digital strategy and production. Main objectives: extend the television experience on digital platforms, create new uses and increase the M6 Group position in digital markets. Expertise area : multimedia content production, digital marketing strategy, partnership development, Web SEO, RichMedia technology development.

Activities

M6 Web activities are build around the hub m6.fr which relying all TV channel of M6 Group : m6.fr, parispremiere.fr, w9.fr, teva.fr, tf6.fr. It manages web community platforms, aggregator and free-to-play offers : habbo.fr, wideo.fr, yootribe.com, Genderz.fr. M6 Web manages also communication and content updating of mobile devices (M6 Mobile), women’s press (Femme-en-ville.com) and automotive industry news (Turbo.fr). In addition, the subsidiary manages new platforms dedicated to Video On Demand (VOD), Catch-up TV offers (M6 Replay) and Connected Television.

> M6.fr hub diagram (2007/12/31)

Training skills implemented

Digital Design, Information hierarchy, Interactive storytelling, Web project management, Work schedules organization.

Professional achievements

Resulting to this internship, I increased my understanding of the mass-market communication strategy. How “communicate into the mainstream market” and cope with several technical challenges and marketing constraints. The wide scale of M6 group was a great opportunity to collaborate with a lot of different job positions : I improved my ability to be adaptable and reactive with all of them.

Art Direction / Webdesign

I achieved five websites and seven ads campaigns. In addition, I built streamlined processes to replace redundant tasks for Ad campaign production. Regarding the client’s needs – based on several visual identities, I had to cope with different branding and visions. I enlarged my capacity to be responsive and relevant with my creative proposals.

Web Project Management

My daily co-working with the Project Management Unit was a great opportunity to built a solid background with questions recurrently raised by Sales Department. I’m now able to identify and anticipate better their needs.

> Internship Report Index (in french)



© François Soulignac / M6 Web (M6 Group). M6 Web Engineering MMI Report (extract) | Master of Arts (M.A.) Design, Media, Technology – Sorbonne University Paris 1, 2008



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