Decathlon is a french brand of sport clothes and accesories. The E-shop introduces all products and services provided by the Group.
The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores. Decathlon Group also owns the Toboggan and Decat stores, the former sells sporting goods at discount prices, whilst the latter is a smaller high street sized version of the larger Decathlon superstores. (source)
My intervention / Skills developed
I was the junior art director in charge of all pages declination (co-working with the Senior art director & Sales unit). The constraint was to build an efficient user interface including a complex hierarchy of information for product pages. In addition, the challenge was to make up a ergonomic system streamline oriented (on the interface and on the Photoshop document).
© Mediagong Leo Burnett / Decathlon Group – Eshop – Art direction of special offers page & Itemisation of all index page : François Soulignac, 2010.