Accor Hotels China | Social Content Creation, 微信 WeChat, 微博 Weibo

WeChat Weibo Fairmont H5 Sofitel Gallery
Accor Hotels China - The Raffles Hong-Kong - Francois Soulignac - Digital Social Content Creation, Art Direction - Labbrand Madjor Shanghai China
Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth largest worldwide. Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide. Its total capacity is approximately 704,000 rooms.

Details

Brand : ACCOR HOTELS China, Accor S.A.
Team : MADJOR – a Labbrand Group company (Shanghai, China).
Services : Content creation, Art direction, Graphic design, Production management.
Platforms : 微信 WeChat Tencent, 新浪微博 Sina Weibo.
Status : Ideation, Conceptualization, Prototyping, Production

Context & Challenges

The following content is a short selection of digital social content creation produced for premium and luxury Accor Hotels brands located in China: Raffles, Fairmont, Sofitel, Sofitel Legend, Pullman, Swissôtel, Grand Mercure. The content was disseminated on Chinese social networks (微信 WeChat 微博 Weibo).

微信 WeChat Articles


Accor Hotels China – 微信 WeChat Articles. UI design templates by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: Art direction and graphic design for WeChat articles (conception and design production). Market: China. Content: Offers from premium and luxury Accor S.A. brands. Job done: co-art direction, graphic design and production management with UX-UI director.

新浪微博 Sina Weibo


Accor Hotels China – 新浪微博 Sina Weibo Posts. UI design template by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: global art direction for Weibo social posts (creation and design production). Market: China. Content: Offers from premium and luxury Accor S.A. brands. Job done: co-art direction, graphic design and production management with UX-UI director.

Fairmont Canada | 微信 WeChat

Accor Hotels China – Fairmont Canada. UI Design by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: 微信 WeChat mini-site design (creation and design production). Content: Fairmont offers celebrating Canada’ 150th Anniversary. Market: China. Job done: co-creative direction with strategy director; art direction, graphic design, design production management.

微信 WeChat H5 | Flavors of Luxury


Accor HotelsFlavors of Luxury微信 WeChat H5 UI Design template by Francois Soulignac, MADJOR Labbrand Shanghai.

Accor Hotels ChinaFlavors of Luxury – Sketches and notes by Francois Soulignac, MADJOR Labbrand Shanghai.



Flavor of Luxury | Illustration


Accor Hotels ChinaFlavors of Luxury – Digital illustration (detail) by Francois Soulignac, MADJOR Labbrand Shanghai.

Accor Hotels ChinaFlavors of Luxury – Digital illustration (detail) by Francois Soulignac, MADJOR Labbrand Shanghai.

Accor Hotels ChinaFlavors of Luxury – Digital illustration (detail) by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: WeChat mini-site design (creation and production). Content: Luxury offers of Accor Hotels China. Market: China. Job done: co-creative direction with strategy director; art direction, graphic design, digital illustration, design production management.

Sofitel China – The Little Prince | 微信 WeChat

Animated GIF

Accor Hotels China Sofitel Petit Prince - Francois Soulignac - Digital Creative Art Direction - Labbrand Madjor Shanghai China
Accor Hotels China – Sofitel | The Little Prince – Animated GIF by Francois Soulignac, MADJOR Labbrand Shanghai.
Accor Hotels China - Sofitel The Little Prince - WeChat H5 - Francois Soulignac - Digital creative & Art Director - MADJOR Madjor Shanghai China
Accor Hotels China – Sofitel | The Little Prince – UI Design by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: 微信 WeChat mini-site design (creation and design production). Content: Partnership Accor Hotels China – Sofitel x The Little Prince. Market: China. Job done: co-creative direction with strategy director; art direction, graphic design, production management.

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