WeChat Weibo Fairmont H5 Sofitel Gallery
Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth largest worldwide. Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide. Its total capacity is approximately 704,000 rooms.
Details
Brand : ACCOR HOTELS China, Accor S.A.
Team : MADJOR – a Labbrand Group company (Shanghai, China).
Services : Content creation, Art direction, Graphic design, Production management.
Platforms : 微信 WeChat Tencent, 新浪微博 Sina Weibo.
Status : Ideation, Conceptualization, Prototyping, Production
Context & Challenges
The following content is a short selection of digital social content creation produced for premium and luxury Accor Hotels brands located in China: Raffles, Fairmont, Sofitel, Sofitel Legend, Pullman, Swissôtel, Grand Mercure. The content was disseminated on Chinese social networks (微信 WeChat 微博 Weibo).
微信 WeChat Articles
Accor Hotels China – 微信 WeChat Articles. UI design templates by Francois Soulignac, MADJOR Labbrand Shanghai.
Items: Art direction and graphic design for WeChat articles (conception and design production). Market: China. Content: Offers from premium and luxury Accor S.A. brands. Job done: co-art direction, graphic design and production management with UX-UI director.
新浪微博 Sina Weibo
Accor Hotels China – 新浪微博 Sina Weibo Posts. UI design template by Francois Soulignac, MADJOR Labbrand Shanghai.
Items: global art direction for Weibo social posts (creation and design production). Market: China. Content: Offers from premium and luxury Accor S.A. brands. Job done: co-art direction, graphic design and production management with UX-UI director.
Fairmont Canada | 微信 WeChat
Accor Hotels China – Fairmont Canada. UI Design by Francois Soulignac, MADJOR Labbrand Shanghai.
Items: 微信 WeChat mini-site design (creation and design production). Content: Fairmont offers celebrating Canada’ 150th Anniversary. Market: China. Job done: co-creative direction with strategy director; art direction, graphic design, design production management.
微信 WeChat H5 | Flavors of Luxury
Accor Hotels – Flavors of Luxury – 微信 WeChat H5 UI Design template by Francois Soulignac, MADJOR Labbrand Shanghai.
Accor Hotels China – Flavors of Luxury – Sketches and notes by Francois Soulignac, MADJOR Labbrand Shanghai.
Flavor of Luxury | Illustration
Accor Hotels China – Flavors of Luxury – Digital illustration (detail) by Francois Soulignac, MADJOR Labbrand Shanghai.
Accor Hotels China – Flavors of Luxury – Digital illustration (detail) by Francois Soulignac, MADJOR Labbrand Shanghai.
Accor Hotels China – Flavors of Luxury – Digital illustration (detail) by Francois Soulignac, MADJOR Labbrand Shanghai.
Items: WeChat mini-site design (creation and production). Content: Luxury offers of Accor Hotels China. Market: China. Job done: co-creative direction with strategy director; art direction, graphic design, digital illustration, design production management.
Sofitel China – The Little Prince | 微信 WeChat
Animated GIF
Accor Hotels China – Sofitel | The Little Prince – Animated GIF by Francois Soulignac, MADJOR Labbrand Shanghai.
Accor Hotels China – Sofitel | The Little Prince – UI Design by Francois Soulignac, MADJOR Labbrand Shanghai.
Items: 微信 WeChat mini-site design (creation and design production). Content: Partnership Accor Hotels China – Sofitel x The Little Prince. Market: China. Job done: co-creative direction with strategy director; art direction, graphic design, production management.
Photo Gallery
© 2017, MADJOR Labbrand Shanghai for Accor Hotels China – François Soulignac, Digital Arts Management.