Pony.ai China, Artificial Intelligence | Interactive Installations

PONY.AI China - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai

Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley & China. Delivering autonomous mobility everywhere by building the safest and most reliable self-driving technology. Currently testing its self-driving system in multiple geographies across Continue reading

Lazada Group | Digital Campaign Southeast Asia, Creative Ideas

LAZADA Group - MAC - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai

Idea 1 2 3 4 5 6 TikTok Gallery Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in Continue reading

Chalhoub Group Dubai | Digital Campaign for Chinese Market

Chalhoub Group Dubai - China campaign - Francois Soulignac - MADJOR Labbrand Shanghai

Challenges Direction 1 Direction 2 Prototype Chalhoub Group (Arabic مجموعة شلهوب) is a privately-held luxury goods retailer and distributor, headquartered in Dubai, UAE. The Chalhoub Group is the largest retail operator in the Middle East. It played a crucial role Continue reading

Maxi-Cosi China, Dorel Juvenile | Campaign, Holograms, Digital Guidelines, Chatbots

Maxi-Cosi Dorel Juvenile - Lila stroller - Augmented Reality - Art direction by Francois Soulignac, MADJOR Labbrand Shanghai, China

Campaign AR Guideline UI Bot Gallery Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats Continue reading

Shopify China | Social Content Creation, New Made In China, Chinese Dream

Shopify China - Social Content Creation - NEW MADEIN CHINA - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

New Made in China Chinese Dream Portraits Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers Continue reading

General Electric Healthcare China | Sonazoid™ Campaign, Key Visual

General Electric Healthcare China - Sonazoid Campaign key visual mockup prototype - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Researches Keyvisual References Gallery GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that Continue reading

Starbucks China | Home Delivery Campaign, Key Visual, Video Storyline, Storyboard

Starbucks Coffee China - Delivery Campaign - Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Keyvisual Storyboard References Gallery Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. As of April 2019, Starbucks China is Continue reading

Logitech China | G29 Global Campaign, Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Phase 1 Phase 2 Bonus Gallery Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading

Etro China | Digital Summer Campaign, Interactive Rooms Concept

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

References Campaign Rooms Gallery Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this Continue reading

The Peninsula Boutique China | Digital Social Content Creation

The Peninsula Boutique China - Francois Soulignac - Creative & Art Direction - Labbrand Madjor Shanghai, China

The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the #1 hotel in Asia Continue reading

Accor Hotels China | Social Content Creation, 微信 WeChat, 微博 Weibo

Accor Hotels China - The Raffles Hong-Kong - Francois Soulignac - Digital Social Content Creation, Art Direction - Labbrand Madjor Shanghai China

WeChat Weibo Fairmont H5 Sofitel Gallery Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Chef Brand Food Story Design Gallery Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet – also called MMB Shanghai, is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. Continue reading

Bar Rouge Shanghai, VOL Group China | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Brand Story Photo Design Video Gallery Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Bar Rouge Shanghai is a brand owned Continue reading

DJ Cut Killer Bar Rouge Shanghai, China | Official Video Teaser

Francois Soulignac - DJ Cut Killer Bar Rouge Shanghai China - Official Video Teaser, China, 2016

Cut Killer Bar Rouge Shanghai. Video editing by François Soulignac, VOL Group China, 2016 Credits audio & video Cut Killer Bar Rouge Shanghai “La Haine” Directed by Mathieu Kassovitz (1995) Cut Killer Official website (www.djcutkiller.com) Cut Killer Boiler Room Paris Continue reading

Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape, Playlist)

Francois Soulignac - Digital strategy for restaurant - Brand identity Sound Design Mixtape Playlist

This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading

Digital strategy for restaurant | Brand Content (Food Pictures)

Francois Soulignac - Brand content strategy for restaurant - Food pictures & Foodporn for Foodistas

“Brocco Siffredi”. Pinterest “Fresh Fresh Food”. Pinterest “PornCorn”. Pinterest “God Save The Green”. Pinterest French organic tomatoes. Pinterest French organic Turnips. Pinterest French organic Mushrooms. Pinterest “Bed of Lasagna”. Pinterest “Rainblow Carrots”. Pinterest “Orgy of Oranges”. Pinterest “Huge piece of Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a French restaurant located in the Loire Valley (France). More information are available on the case study. August 2012 : Needs analysis The first online showcase Continue reading

Digital strategy for restaurant | Case Study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family restaurant located in Briare-le-Canal, a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, cheeses, local food and dishes from French bistro tradition. Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading

Digital strategy for restaurant | Website – Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading

Digital strategy for restaurant | Social Content Creation

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading

Portfolio | Responsive Web Design

Francois Soulignac - Portfolio in Responsive Web Design (RWD) - Three models

This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Facts & figures Project : RWD Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

ESSEC Business School | Apprenticeship Website

ESSEC Business School | Website - HOME PAGE

“ESSEC Business School Apprentissage” is a website introducing all classes and trainings supported by the Apprenticeship department of ESSEC Business School. In addition, users can watch interviews of former students and consult all documents related to the apprenticeship. Context | Continue reading

Bel | Website Kiri Magnets

Francois Soulignac - Website Kiri Magnets - BEL

Kiri Magnets Website is the digital support for “Kiri Magnets” operation in supermarket shelves, launching by the cheese brand named Kiri. Every box of Kiri contains collector magnets for refrigerator, with a code behind. Children and parents fill out this code on the dedicated Instant Win Continue reading

Cdiscount | Facebook Game Free-to-play

Francois Soulignac - Cdiscount Free-to-play Game Bouchete

Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading

Apéricube | Facebook Application Apéripotes

Francois Soulignac Apéricube - Apéripotes Facebook App

Apéripotes is a sustainable Facebook Application who capitalise on the Facebook tag trends. The tone is ironic with plently humor on graphics and writing. When your friend is tagged, he’s introduced like a funny-freaks avatar. The result is updated on Facebook Timeline. Context | Facts Continue reading

BEL | Game free-to-play La vache qui rit

Francois Soulignac - Les 90 ans de La vache qui rit - La quete des bougies

“La Quête des Bougies” is a point and click game. Users have to find lost candles on the map to finalize the LVQR anniversary cake. User could search everywhere on the platform : into the game and products pages. During Continue reading

Festival de Gordes | Website

Francois Soulignac - Festival de Gordes (graphic research)

The big picture This website is a graphic and ergonomic proposition for an imaginary art festival (“Gordes Festival – Contemplative arts”) introducing two levels of information : for competitors (“On & “Off” festival) and visitors. The graphic universe is inspired Continue reading

Michel Houellebecq | Website

© François Soulignac - Michel Houellebecq (Website)

The big picture This website is a graphic research for the official website of Michel Houellebecq, introducing three levels of information : books, life and awards. The visual design is inspired by the tonality of his novels. © Michel Houellebecq Continue reading

Hotel Metropole Monte-Carlo | Mobile Phone Application

Francois Soulignac - Mobile App Hotel Metropole Monte-Carlo - JUST FOR YOU

“Hotel Metropole” is a luxurious hotel located in Monte-Carlo. This mobile App is dedicated to the client to manage Valet Parking Service, Room Service and Custom Concierge Services. Context | Facts & Figures Client : Hotel Metropole (Monte-Carlo) Agency : Mediagong Continue reading

BeCube | Game Cover Apéricube

Francois Soulignac - Apericube - Cover Becube Facebook

The big picture BeCube is a Tile-Matching Puzzle Advergame created for the brand Bel and inspired by Bejeweled. It works on Facebook and mobile devices. © Mediagong Leo Burnett / Bel – Free-to-play game «BeCube». Game design: Alexandre M, Cover design Continue reading

Badoit, ENSAD, Colette | L’art s’invite à table

Francois Soulignac - Badoit / ENSAD - Colette bottles - Website L'art s'invite à table

The website “L’art s’invite à table” resulting from partnership between ENSAD (Ecole Nationale Supérieur des Arts Décoratifs), the brand Badoit (a french soda water), and Colette stores. One a year, Colette and Badoit launch a contest with prestigious French schools to design Continue reading

Lindt | Personal Shopper

Francois Soulignac - Lindt Noel - Personal Shopper

Context | Facts and figures Client : Lindt & Sprüngli Agency : Mediagong | Leo Burnett Project : Personal Shopper (call for tender captured) Budget : Around 50K€ Type of product : Showcase for Special Event Mediums : Website, Newsletters, Ads campaign Continue reading

Maybelline New York | Social Media Platform

Francois Soulignac - WLMU Featured

Welovemakeup.com is a sustainable social network including an online community of more than 28K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s a Facebook-like dedicated for makeup artists and beauty enthusiasts to connect, learn, share, and even Continue reading

Volvic | Mobile Phone Application

Francois Soulignac - QR Code Mobile Application Volvic (Danone)

“Volvic” is a french mineral water sold on supermarkets. This mobile App is dedicated to manage all QR Codes related to the brand. Context | Facts & Figures Client : Volvic (Danone) Agency : Mediagong | Leo Burnett Project : Mobile Continue reading

Accor Hotels France | Business Newsletter

Francois Soulignac - Accor Hotel Newsletter

Accor S.A. is a French hotel group which operates in over 91 countries. Headquartered in Paris, France, the group owns, operates and franchises 4,200 hotels on five continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations Continue reading

Vivelle Dop | Characters Design Vivelle City

Francois Soulignac - Vivelle Dop L'Oréal - Characters Design Vivelle City

“Vivelle City” is an online Free-to-play game created to introduce new Vivelle Dop products. Users could play with characters in 4 worlds. Each characters is completely customizable (faces, clothes & hairs). Context | Facts & Figures Client : Vivelle Dop (L’Oréal) Continue reading

M6 Web | M6 Group Internship Report | University Paris 1 Panthéon-Sorbonne

Francois Soulignac - M6 Web MMI rapport de stage

 Version française Company description M6 Web is a business diversification of the French media group M6, in charge of digital strategy and production. Main objectives: extend the television experience on digital platforms, create new uses and increase the M6 Group Continue reading

M6 Web | Rapport de Stage Groupe M6 | Université Paris 1 Panthéon-Sorbonne

Francois Soulignac - M6 Web MMI rapport de stage

 English Version Description de l’entreprise M6 Web est une diversification du Groupe M6, en charge de ses offres digitales et interactives. Ses objectifs principaux sont d’étendre l’expérience télévisuelle aux supports digitaux et de développer les usages et marchés de demain. M6 Continue reading

Musée national de l’Histoire de l’immigration, “Histoires Singulières” | Charte Graphique

Francois Soulignac - Guidelines Graphics Standards - CNHI MMI Histoires Singulières

Description Objectif : « créer du lien » Un espace de libre expression, lieu d’échange entre internautes et la Cité. Une plate-forme multimédia qui permet aux internautes de déposer leurs témoignages sur l’immigration; poster la photo d’un objet témoin de Continue reading