Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Last update : 2017/01/05 Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. The eatery, conceived by Chef Paul Pairet, Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

ESSEC Business School | Apprenticeship Website

ESSEC Business School | Website - HOME PAGE

“ESSEC Business School Apprentissage” is a website introducing all classes and trainings supported by the Apprenticeship department of ESSEC Business School. In addition, users can watch interviews of former students and consult all documents related to the apprenticeship. Context | Continue reading

Bel | Website Kiri Magnets

Francois Soulignac - Website Kiri Magnets - BEL

Kiri Magnets Website is the digital support for “Kiri Magnets” opération in supermarket shelves, lauching by the cheese brand named Kiri. Every box of Kiri contains collector magnets for refrigerator, with a code behind. Children and parents fill out this code on the dedicated Instant Win Continue reading

Cdiscount | Game Free-to-play

Francois Soulignac - Cdiscount Free-to-play Game Bouchete

Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading

BEL | Game free-to-play La vache qui rit

Francois Soulignac - Les 90 ans de La vache qui rit - La quete des bougies

“La Quête des Bougies” is a point and click game. Users have to find lost candles on the map to finalize the LVQR anniversary cake. User could search everywhere on the platform : into the game and products pages. During Continue reading

Lindt | Personal Shopper

Francois Soulignac - Lindt Noel - Personal Shopper

Context | Facts and figures Client : Lindt & Sprüngli Agency : Mediagong | Leo Burnett Project : Personal Shopper (call for tender captured) Budget : Around 50K€ Type of product : Showcase for Special Event Mediums : Website, Newsletters, Ads campaign Continue reading

Maybelline New York | Social Media Platform

Francois Soulignac - WLMU Featured

Welovemakeup.com is a sustainable social network including an online community of more than 28K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s a Facebook-like dedicated for makeup artists and beauty enthusiasts to connect, learn, share, and even Continue reading

Vivelle Dop | Characters Design Vivelle City

Francois Soulignac - Vivelle Dop L'Oréal - Characters Design Vivelle City

“Vivelle City” is an online Free-to-play game created to introduce new Vivelle Dop products. Users could play with characters in 4 worlds. Each characters is completly customizable (faces, clothes & hairs). Context | Facts & Figures Client : Vivelle Dop (L’Oréal) Continue reading

M6 Web | Rapport de stage

Francois Soulignac - M6 Web MMI rapport de stage

 English Version Description de l’entreprise M6 Web est une diversification du groupe M6, en charge de ses offres digitales et interactives. Ses objectifs principaux sont d’étendre l’expérience télévisuelle aux supports digitaux et de développer les usages et marchés de demain. M6 Continue reading