Activities Background Project Works Press
Hello, my name is François Soulignac, I’m a French creative specialized in new media & technologies, based in Paris (France), previously working in Shanghai, China (上海，中国) and Ho Chi Minh City (Vietnam). Former creative at Madjor Labbrand Shanghai, VOL Group China for Paul Pairet, Mediagong Leo Burnett Paris, Saatchi & Saatchi Duke Interactive, M6 Group. Work experiences in digital innovation, on-line marketing / advertising agencies, broadcast services, cultural institution, luxury food, beverage & entertainment industries, management consulting.
Main activities
Metaverse enthusiast & bright patterns-oriented, designing and prototyping campaigns, videos, social content, casual games, artificial intelligence avatars, automated chat-bots, holograms, 3D, VR, AR, and MR experiences. Fluent on generative AI prompting, hand-crafting algorithms of recommendation and coaching AI tools dedicated to news feed customization to avoid being stuck on a bubble filter of knowledge. Mobile-first oriented, adept of inbound marketing and snack-content creation, contributing to the radiance of alternative nightlife on social media by creating video stock content entirely produced on mobile phone.
Background
I’m holding a M.A’s degree in Design, Media and Technology (University of Paris 1 Pantheon-Sorbonne), a four-years degree in Contemporary Art & New Media (University Paris 8), a B.A’s degree in Fine & Modern Art (University Paris 8), a degree apprenticeships in Graphic Design & Visual Communication (Campus de la Fonderie de l’Image, Paris). I was living and working in Asia for 7 years (China and Vietnam), I learned some basic rules of Chinese language (Mandarin) at Fudan University (Shanghai, China). I keep learning by doing a permanent creative watch / foresight, regular workshops and trainings.
Project
Contributing to the digital transformation of France and its institutions, focusing on national security, simplification, social marketing, visual journalism, corporate social responsibility strategy (CSR) and developing intelligence against astroturfing and content-based information warfare.
Works
Commercial works
Personal works (recent)
- Exploration of Saigon, Vietnam
- Virtual Tourism in the USA
- Virtual Tourism in Ancient Egypt
- Virtual Tourism in Boston
- Virtual Tourism in Wasteland
- Shanghai Micro Stories
- Shanghai Video Mixtapes
- Shanghai Walks
- SAGB Shanghai
- GTA 6 in Shanghai
- Soic Miterne Memories
- All personal works
Personal projects (selection)
Exploration of Saigon is a series of musical videos exploring the streets and byways of Ho Chi Minh City (HCMC) in Vietnam, part of the Location Scouting Project. Shot between 2019 and 2021 and entirely produced on mobile phone, these videos are a testimony to the vibrant atmosphere of the Vietnamese economic capital, before and during the COVID-19 pandemic. Watch all videos.
The Soulignac Brothers is a YouTube Gaming channel launched with my brother, in order to cope with travel restrictions. « A family saga living 10,000 km apart, using online video games to talk, explore and have fun together. In search of new rituals to overcome distance and pandemic. Virtual tourism, digital holidays, family trip and filmmaking in the Metaverse ». Read more about the project.
Memories of Nightlife in Asia is a YouTube Travel & Events channel regrouping a selection of personal videos dedicated to the vibrant Asian nightlife. A way of documenting a phenomenon rich in variations, breaking down the walls between cultures and creative communities. Watch & Listen now. Related works : Shanghai Video Mixtapes and SAGB Shanghai Party Tapes.
Virtual Tourism is a series of photos and videos taken in videogames. A way to celebrate the work of game designers and developers, and a solution to preserve some memories of my best excursions in the Metaverse. This project is continuously evolving. About Virtual Tourism.
Location Scouting is a series of photographs and videos inspired by the aesthetics of photojournalism. My aim is to objectively capture the shapes and atmospheres of various locations. All photographs are intentionally free of watermarks to serve as a resource for modeler and designer communities. About Location Scouting
Soic Miterne Memories – A personal memory in a collective history – is an autobiographical story that aims to trace the roots of my artistic influences, highlight the central role that music has played in my creative practice, and pay tribute to the people I met during my journey. This process of writing began in 2007 and continues to evolve as new documents and memories resurface. It features one of my oldest passion: creating short video clips, capturing moments of life since the late 1990’s; vlogging before the invention of digital social networks. This backup process became essential when my first VHS tapes and CD-ROMs started to deteriorate. A geeky way to introduce my oldies, hobbies and backstories. Discover Soic Miterne Memories (by invitation).
Digressions on Video Games are extracts from essays written during my academic work. It talks about gameplay, game design, art critics. It’s also an incongruous encounter between Denis Diderot’s art critics and video games. Read the essays (in French).