Shopify China | Social Content Creation, New Made In China, Chinese Dream

New Made in China Chinese Dream Portraits

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants. The company reported that it had more than 800,000 businesses in approximately 175 countries using its platform as of December 31, 2018, with total gross merchandise volume exceeding $41.1 billion for calendar 2018.

Details

Brand : SHOPIFY China
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Art direction, Social Content Creation
Platforms : 微信 WeChat Stories, Video portraits, Micro Content
Status : Ideation, Conceptualization, Prototyping

Context & Challenges

The following slides have been produced as consulting management for the launching of the e-commerce platform Shopify in China, helping Chinese creators and producers to showcase their goods on Western markets and reach new customers. The final delivery includes videos portraits storyline, 微信 WeChat stories, KOL stories.

The New Made in China | 中国制造2025

Celebrating the Chinese know-how

Shopify China - Social Content Creation - THE NEW MADE IN CHINA - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China
Shopify China – Social ContentThe New Made in China. Photos by Zhan Jing, Quentin Shih, Chen Man. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

中國夢 The Chinese Dream

The national strategy as a route

Shopify China - Social Content Creation - THE CHINESE DREAM - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China
Shopify China – Social ContentThe Chinese Dream. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Portraits of game changers

Existing portrait as reference

Shopify Portraits – When Africa Meets Asia with Ifeoma Ubby. Video by Shopify.

Portraits of sustainable businesses

Shopify China - Social Content Creation - VIDEO PORTRAITS - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China
Shopify China – Social ContentVideo Portraits. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Entrepreneur stories

Alternatives to fast fashion

Shopify China - Social Content Creation - Fashion Designer - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China
Shopify China – Social ContentFashion Designers. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Content creators

Shopify supporting creative communities

Shopify China - Social Content Creation - Content Creators - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China
Shopify China – Social ContentContent Creators. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

KOL & Influencers

Shopify as Hot Topic

Shopify China - Social Content Creation - KOL STORIES - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China
Shopify China – Social ContentKOL Stories. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

Items: Content creation (concept and prototyping). Content: Videos portraits, WeChat stories, KOL – Key Opinion Leader stories (Fashion designer, Content creators, Influencers). Market: China. Job done: co-creative direction with associate director of digital innovation, stories main topics definition.

Photo Gallery

© 2019, MADJOR Labbrand Shanghai for Shopify China – François Soulignac, Digital Arts Management.

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