Context Technologies Installations Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley, Beijing (北京市) and Guangzhou (广州市). The company was founded in December 2016 by James Peng and Lou Tiancheng who were formerly Continue reading
Idea 1 2 3 4 5 6 TikTok Gallery Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in Continue reading
Challenges Direction 1 Direction 2 Prototype Chalhoub Group (Arabic مجموعة شلهوب) is a privately-held luxury goods retailer and distributor, headquartered in Dubai, UAE. The Chalhoub Group is the largest retail operator in the Middle East. It played a crucial role Continue reading
Garnier is a mass market cosmetics brand of French cosmetics company L’Oréal. It produces hair care and skin care products. The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first Continue reading
Storyboard Language Art direction VR Resorts World Genting (Abbreviation: RWG), originally known as Genting Highlands Resort is an integrated hill resort development comprising hotels, shopping malls, theme parks and casinos, perched on the peak of Mount Ulu Kali at 1,800 Continue reading
呈味空间 徐福记 Gallery 徐福记 (Hsu Fu Chi) is a Chinese company, based in Dongguan, China, that manufactures various confectioneries, biscuits, chocolates, jellies, sachima, and snacks. The company majority is owned by Nestlé (首页), and minority owned by the Hsu family. Continue reading
Storyline Format Art Direction Storyboard Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are Continue reading
Campaign AR Guideline UI Bot Gallery Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats Continue reading
New Made in China Chinese Dream Portraits Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers Continue reading
Researches Keyvisual References Gallery GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that Continue reading
Keyvisual Storyboard References Gallery Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. As of April 2019, Starbucks China is Continue reading
Phase 1 Phase 2 Bonus Gallery Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading
References Campaign Rooms Gallery Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this Continue reading
The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the #1 hotel in Asia Continue reading
WeChat Weibo Fairmont H5 Sofitel Gallery Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth Continue reading
Chef Brand Food Story Design Gallery Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet – also called MMB Shanghai, is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. Continue reading
Brand Story Photo Design Video Gallery Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Bar Rouge Shanghai is a brand owned Continue reading
Cut Killer Bar Rouge Shanghai. Video editing by François Soulignac, VOL Group China, 2016 Credits audio & video Cut Killer Bar Rouge Shanghai “La Haine” Directed by Mathieu Kassovitz (1995) Cut Killer Official website (www.djcutkiller.com) Cut Killer Boiler Room Paris Continue reading
Website for Attorney. Mrs Dal Maso is a French attorney-at-law at l’Ordre des avocats de Paris, specialized in real estate and construction laws. Details Client : Maître Dal Maso, Avocat au Barreau de Paris Project : Website for Attorney-at-law (Digital Continue reading
Training Meisner Paris™ is a training workshop located in Paris, based on the American acting method named “Meisner technique” (Wikipedia) invented by Sanford Meisner. These workshops are supported once a week by two actors trained in Paris & New York. Continue reading
This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading
“Brocco Siffredi”. Pinterest “Fresh Fresh Food”. Pinterest “PornCorn”. Pinterest “God Save The Green”. Pinterest French organic tomatoes. Pinterest French organic Turnips. Pinterest French organic Mushrooms. Pinterest “Bed of Lasagna”. Pinterest “Rainblow Carrots”. Pinterest “Orgy of Oranges”. Pinterest “Huge piece of Continue reading
This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a French restaurant located in the Loire Valley (France). More information are available on the case study. August 2012 : Needs analysis The first online showcase Continue reading
Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family business located in Briare-le-Canal, a major tourist attraction in the Loire Valley. It sells soft drinks, alcohol, local wines, snacks, cheeses, local food and dishes from the tradition of Continue reading
This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading
This showcase is dedicated to the French restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading
An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading
© Nike vintage eshop website in responsive webdesign | Graphic research : François Soulignac, 2013. Back on top
This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Details Project : RWD Portfolio Type Continue reading
Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading
Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading
“ESSEC Business School Apprentissage” is a website introducing all classes and trainings supported by the Apprenticeship department of ESSEC Business School. In addition, users can watch interviews of former students and consult all documents related to the apprenticeship. Context | Continue reading
Pernod Ricard is a french company that produces distilled beverages. The company’s eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types Continue reading
Kiri Magnets Website is the digital support for “Kiri Magnets” operation in supermarket shelves, launching by the cheese brand named Kiri. Every box of Kiri contains collector magnets for refrigerator, with a code behind. Children and parents fill out this code on the dedicated Instant Win Continue reading
Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading
Apéripotes is a sustainable Facebook Application who capitalise on the Facebook tag trends. The tone is ironic with plently humor on graphics and writing. When your friend is tagged, he’s introduced like a funny-freaks avatar. The result is updated on Facebook Timeline. Context | Facts Continue reading
“La Quête des Bougies” is a point and click game. Users have to find lost candles on the map to finalize the LVQR anniversary cake. User could search everywhere on the platform : into the game and products pages. During Continue reading
The big picture This website is a graphic and ergonomic proposition for an imaginary art festival (“Gordes Festival – Contemplative arts”) introducing two levels of information : for competitors (“On & “Off” festival) and visitors. The graphic universe is inspired Continue reading
Traditional e-commerce features associated with social brand content modules (“Share your love on the streets” & “Trend Book”). © The Kooples, Eshop – Graphic research. François Soulignac, 2011. Back on top
The big picture This website is a graphic research for the official website of Michel Houellebecq, introducing three levels of information : books, life and awards. The visual design is inspired by the tonality of his novels. © Michel Houellebecq Continue reading
“Hotel Metropole” is a luxurious hotel located in Monte-Carlo. This mobile App is dedicated to the client to manage Valet Parking Service, Room Service and Custom Concierge Services. Context | Facts & Figures Client : Hotel Metropole (Monte-Carlo) Agency : Mediagong Continue reading
The big picture BeCube is a Tile-Matching Puzzle Advergame created for the brand Bel and inspired by Bejeweled. It works on Facebook and mobile devices. © Mediagong Leo Burnett / Bel – Free-to-play game «BeCube». Game design: Alexandre M, Cover design Continue reading
Decathlon is a french brand of sport clothes and accesories. This newsletter is a weekly mail introducing special offers related to specific sport activities or discount events. Brand history Decathlon is a major French sporting goods chain store, with stores Continue reading
The website “L’art s’invite à table” resulting from partnership between ENSAD (Ecole Nationale Supérieur des Arts Décoratifs), the brand Badoit (a french soda water), and Colette stores. One a year, Colette and Badoit launch a contest with prestigious French schools to design Continue reading
© Francois Soulignac – Jules Verne Website – Graphic research, Francois Soulignac, 2011. Back on top
Context | Facts and figures Client : Lindt & Sprüngli Agency : Mediagong | Leo Burnett Project : Personal Shopper (call for tender captured) Budget : Around 50K€ Type of product : Showcase for Special Event Mediums : Website, Newsletters, Ads campaign Continue reading
Welovemakeup.com is a sustainable social network including an online community of more than 28K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s a Facebook-like dedicated for makeup artists and beauty enthusiasts to connect, learn, share, and even Continue reading
“Volvic” is a french mineral water sold on supermarkets. This mobile App is dedicated to manage all QR Codes related to the brand. Context | Facts & Figures Client : Volvic (Danone) Agency : Mediagong | Leo Burnett Project : Mobile Continue reading
Decathlon is a french brand of sport clothes and accesories. The E-shop introduces all products and services provided by the Group. About products The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, Continue reading
Accor S.A. is a French hotel group which operates in over 91 countries. Headquartered in Paris, France, the group owns, operates and franchises 4,200 hotels on five continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations Continue reading
