Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Work in progress | Last update : 2017/01/05 Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. The eatery, conceived Continue reading

Bar Rouge Shanghai | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Work in progress | Last update : 2017/03/15 Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. The following introduction presents a Continue reading

Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape & Playlist)

Francois Soulignac - Digital strategy for restaurant - Brand identity Sound Design Mixtape Playlist

This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

Work in progress | Last update : 2014/07/26. This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a french restaurant located in the Loire Valley (France). More information are available on the case study. Continue reading

Digital strategy for restaurant | Case study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Work in progress | Last update : 2014/07/26. This digital strategy for restaurant is dedicated to Le Saint-Hubert, a french family restaurant located on a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

Work in progress | Last update : 2014/04/20. This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from Continue reading

Digital strategy for restaurant | Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

Work in progress | Last update : 2014/03/26. This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Continue reading

Digital strategy for restaurant | Social networks communication

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

Work in progress | Last update : 2014/07/26. An efficient strategy of social networks communication for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could Continue reading

Nike Vintage | Eshop (RWD)

Francois Soulignac - Nike Vintage - Responsive Web Design (RWD) - Three models

© Nike Vintage website in Responsive Web Design (RWD) | Graphic Research : François Soulignac, 2013. Related Posts Jules Verne | Website Portfolio | Responsive Web Design The Kooples | Eshop & Brand content Festival de Gordes | Website Michel Continue reading

Portfolio | Responsive Web Design

Francois Soulignac - Portfolio in Responsive Web Design (RWD) - Three models

This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Facts & figures Project : RWD Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

ESSEC Business School | Apprenticeship Website

ESSEC Business School | Website - HOME PAGE

“ESSEC Business School Apprentissage” is a website introducing all classes and trainings supported by the Apprenticeship department of ESSEC Business School. In addition, users can watch interviews of former students and consult all documents related to the apprenticeship. Context | Continue reading

Bel | Website Kiri Magnets

Francois Soulignac - Website Kiri Magnets - BEL

Kiri Magnets Website is the digital support for “Kiri Magnets” opération in supermarket shelves, lauching by the cheese brand named Kiri. Every box of Kiri contains collector magnets for refrigerator, with a code behind. Children and parents fill out this code on the dedicated Instant Win Continue reading

Cdiscount | Game Free-to-play

Francois Soulignac - Cdiscount Free-to-play Game Bouchete

Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading

Apéricube | Facebook Application Apéripotes

Francois Soulignac Apéricube - Apéripotes Facebook App

Apéripotes is a sustainable Facebook Application who capitalise on the Facebook tag trends. The tone is ironic with plently humor on graphics and writing. When your friend is tagged, he’s introduced like a funny-freaks avatar. The result is updated on Facebook Timeline. Context | Facts Continue reading