Starbucks China | Home Delivery Campaign | Video Storyboard & Key visual expression

Starbucks Coffee China - Delivery Campaign - Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Last update : 2019/12/15 Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. As of April 2019, Starbucks is present Continue reading

Logitech China | Global Campaign | G29 Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Last update : 2019/12/15 Campaign Phase 1 Campaign Phase 2 Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss Continue reading

Etro China | Digital Summer Campaign & Interactive Rooms

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

Last update : 2019/12/16 Digital Campaign Interactive Rooms Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, Continue reading

The Peninsula Boutique China | Digital Social Content Creation

The Peninsula Boutique China - Francois Soulignac - Creative & Art Direction - Labbrand Madjor Shanghai, China

Last update : 2019/12/15 The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the Continue reading

Accor Hotels China | Digital Social Content Creation

Accor Hotels China Sofitel Petit Prince - Francois Soulignac - Digital Creative Art Direction - Labbrand Madjor Shanghai China

Last update : 2019/12/15 WeChat Weibo Fairmont H5 Sofitel Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Last update : 2017/01/05 Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. The eatery, conceived by Chef Paul Pairet, Continue reading

Bar Rouge Shanghai | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Last update : 2019/12/16 Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Context The following introduction presents a work selection achieved Continue reading

Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape & Playlist)

Francois Soulignac - Digital strategy for restaurant - Brand identity Sound Design Mixtape Playlist

This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

Work in progress | Last update : 2014/07/26. This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a french restaurant located in the Loire Valley (France). More information are available on the case study. Continue reading

Digital strategy for restaurant | Case study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Work in progress | Last update : 2014/07/26. This digital strategy for restaurant is dedicated to Le Saint-Hubert, a french family restaurant located on a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

Last update : 2014/04/20. This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in Continue reading

Digital strategy for restaurant | Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

Last update : 2014/03/26. This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Continue reading

Digital strategy for restaurant | Social networks communication


An efficient strategy of social networks communication for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could develop the corporate image.

Description & Positioning

The Facebook & Twitter pages dedicated to the restaurant Le Saint-Hubert is launched in 2013. The goal was to keep in touch with clients, support the organic SEO, reach new audiences and recruit new talents. The Pinterest page, launched in 2014, is related to food photography. Targets : local communities (in town and on the region), former clients, foodistas and all people interested by catering & tourism industry.

Facebook/Twitter : News, Brand content & Job offers

All posts are focused on company activities (catering & tourism industry) or related to positive news : local and regional news, town’s history, french gastronomy (featuring some homemade recipes by the Chef), innovations in the restaurant, job offers, dishes of the day. To catch new audiences and to be relevant with the uses of social media, some news are funny (e.g : “lol cat pict” featuring mascots of the company), unusual (“get a plane and join us“), or related to relevant topic (the new homemade label).

Pinterest : Food photography

The Pinterest page is dedicated to food pictures. The core goal of this new brand content is to reach new audiences (food pictures lovers, Foodistas) and to increase the web traffic on the showcase. A selection of pictures is relayed on the showcase (Food photography). This new brand content design – fully relevant with the company activity – is a great opportunity to extend the brand identity through a new universe of graphic design.

> See the food pictures report.

Regional advertising for free

The regional newspaper named “La République du Centre” (circulation in 2012 : 11,720,337) retweeted a Brand content from Le Saint-Hubert. A great signal from a traditional media, a great achievement and a quality evidence of the brand content.

My intervention | Skills developed

Digital Strategy : Brand integration on social networking services. Copyrighting & Community Management : All posts on social networks (permanently updated). HR Com : Job offers on Facebook. Art direction, Graphic design & Food Photography : All posts & pictures dedicated to social platforms.

> Visit the Facebook Page
> Visit the Twitter Page
> Visit the Pinterest Page

> See the Case Study
> See the Showcase Report
> See the Brand Content & Native Ads report (Blog)
> See the Brand content report (Food pictures)
> See the Brand identity report (Sound design)
> See the Achievements & Results

© François Soulignac / Le Saint-Hubert – Social Networking | Strategy, Copyrighting, Community Management, Graphic design & Food photography : François Soulignac, 2013-2014.


Nike Vintage | Eshop (RWD)

Francois Soulignac - Nike Vintage - Responsive Web Design (RWD) - Three models

© Nike vintage eshop website, Responsive Web Design (RWD) | Graphic research : François Soulignac, 2013. Related Posts Portfolio | Responsive Web Design Michel Houellebecq | Website The Kooples | Eshop & Brand content Festival de Gordes | Website Jules Continue reading

Portfolio | Responsive Web Design

Francois Soulignac - Portfolio in Responsive Web Design (RWD) - Three models

This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Facts & figures Project : RWD Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading