Decathlon | Newsletter

Francois Soulignac - Decathlon newsletter
Decathlon is a french brand of sport clothes and accesories. This newsletter is a weekly mail introducing special offers related to specific sport activities or discount events.

Brand history

Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. It expanded to Germany in 1986, Spain in 1992 and the United Kingdom in 1999. It entered the American market by purchasing the New England 20-store MVP Sports chain in 1999, re-branding them as Decathlon USA. A restructuring led to all but four Massachusetts locations closing in 2003. In September 2006, Decathlon announced its decision to exit the US Market by year end. (source)

My intervention / Skills developed

I was the art director in charge of visual design of newsletter (co-working with sales unit). The constraint was to create a newsletter relevant with the brand identity and based on the eshop graphic universe.

© Mediagong Leo Burnett / Decathlon Group – Newsletter – Art direction & Itemisation: François Soulignac, 2011.

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