Pony.ai China, Artificial Intelligence | Interactive Installations

PONY.AI China - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai

Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley & China. Delivering autonomous mobility everywhere by building the safest and most reliable self-driving technology. Currently testing its self-driving system in multiple geographies across Continue reading

Lazada Group | Digital Campaign Southeast Asia, Creative Ideas

LAZADA Group - MAC - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai

Idea 1 2 3 4 5 6 TikTok Gallery Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in Continue reading

Chalhoub Group Dubai | Digital Campaign for Chinese Market

Chalhoub Group Dubai - China campaign - Francois Soulignac - MADJOR Labbrand Shanghai

Challenges Direction 1 Direction 2 Prototype Chalhoub Group (Arabic مجموعة شلهوب) is a privately-held luxury goods retailer and distributor, headquartered in Dubai, UAE. The Chalhoub Group is the largest retail operator in the Middle East. It played a crucial role Continue reading

L’Oréal China | Garnier 淳萃 Ultra DOUX, 刘昊然 Liu Haoran, Moodboard for Video Shooting

Francois Soulignac - Photos contact sheet - Liu Haoran - Turbo Liu - L'Oreal China - Nurun Publicis Shanghai

Garnier is a mass market cosmetics brand of French cosmetics company L’Oréal. It produces hair care and skin care products. The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first Continue reading

Resorts World Genting Malaysia | Video Storyboard for China Campaign

Resorts World Genting, Genting Highlands Resort, Malaysia, China Campaign, Francois Soulignac, Digital Creative and Art Direction, MADJOR Labbrand Shanghai, China

Storyboard Language Art direction VR Resorts World Genting (Abbreviation: RWG), originally known as Genting Highlands Resort is an integrated hill resort development comprising hotels, shopping malls, theme parks and casinos, perched on the peak of Mount Ulu Kali at 1,800 Continue reading

Nestlé China | Campaign 呈味空间 Cheng Wei Kong Jian, 徐福记 Hsu Fu Chi

Nestlé China - Digital Campaign - 呈味空间 ChengWeiKongjian - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

呈味空间 徐福记 Gallery 徐福记 (Hsu Fu Chi) is a Chinese company, based in Dongguan, China, that manufactures various confectioneries, biscuits, chocolates, jellies, sachima, and snacks. The company majority is owned by Nestlé (首页), and minority owned by the Hsu family. Continue reading

Audi China | Digital Assistant, Art Direction for Video Storyboard | Visual journalism

Audi China - Digital Assistant Researches - Art direction for video storyboard summarizing the researches - Joaquin Phoenix in HER by Spike Jonze - Francois Soulignac, MADJOR Labbrand Shanghai, China

Storyline Format Art Direction Storyboard Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are Continue reading

Maxi-Cosi China, Dorel Juvenile | Campaign, Holograms, Digital Guidelines, Chatbots

Maxi-Cosi Dorel Juvenile - Lila stroller - Augmented Reality - Art direction by Francois Soulignac, MADJOR Labbrand Shanghai, China

Campaign AR Guideline UI Bot Gallery Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats Continue reading

Shopify China | Social Content Creation, New Made In China, Chinese Dream

Shopify China - Social Content Creation - NEW MADEIN CHINA - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

New Made in China Chinese Dream Portraits Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers Continue reading

General Electric Healthcare China | Sonazoid™ Campaign, Key Visual

General Electric Healthcare China - Sonazoid Campaign key visual mockup prototype - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Researches Keyvisual References Gallery GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that Continue reading

Starbucks China | Home Delivery Campaign, Key Visual, Video Storyline, Storyboard

Starbucks Coffee China - Delivery Campaign - Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Keyvisual Storyboard References Gallery Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. As of April 2019, Starbucks China is Continue reading

Logitech China | G29 Global Campaign, Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Phase 1 Phase 2 Bonus Gallery Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading

Etro China | Digital Summer Campaign, Interactive Rooms Concept

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

References Campaign Rooms Gallery Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this Continue reading

The Peninsula Boutique China | Digital Social Content Creation

The Peninsula Boutique China - Francois Soulignac - Creative & Art Direction - Labbrand Madjor Shanghai, China

The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the #1 hotel in Asia Continue reading

Accor Hotels China | Social Content Creation, 微信 WeChat, 微博 Weibo

Accor Hotels China - The Raffles Hong-Kong - Francois Soulignac - Digital Social Content Creation, Art Direction - Labbrand Madjor Shanghai China

WeChat Weibo Fairmont H5 Sofitel Gallery Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Chef Brand Food Story Design Gallery Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet – also called MMB Shanghai, is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. Continue reading

Bar Rouge Shanghai, VOL Group China | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Brand Story Photo Design Video Gallery Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Bar Rouge Shanghai is a brand owned Continue reading

DJ Cut Killer Bar Rouge Shanghai, China | Official Video Teaser

Francois Soulignac - DJ Cut Killer Bar Rouge Shanghai China - Official Video Teaser, China, 2016

Cut Killer Bar Rouge Shanghai. Video editing by François Soulignac, VOL Group China, 2016 Credits audio & video Cut Killer Bar Rouge Shanghai “La Haine” Directed by Mathieu Kassovitz (1995) Cut Killer Official website (www.djcutkiller.com) Cut Killer Boiler Room Paris Continue reading