Maxi-Cosi China, Dorel Juvenile | Campaign, Holograms, Digital Guidelines, Chatbots

Maxi-Cosi Dorel Juvenile - Lila stroller - Augmented Reality - Art direction by Francois Soulignac, MADJOR Labbrand Shanghai, China

Campaign AR Guideline UI Bot Gallery Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats Continue reading

Logitech China | G29 Global Campaign, Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Phase 1 Phase 2 Bonus Gallery Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Chef Brand Food Story Design Gallery Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet – also called MMB Shanghai, is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. Continue reading

Bar Rouge Shanghai, VOL Group China | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Brand Story Photo Design Video Gallery Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Bar Rouge Shanghai is a brand owned Continue reading

Digital strategy for restaurant | Case Study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family restaurant located in Briare-le-Canal, a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, cheeses, local food and dishes from French bistro tradition. Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading

Digital strategy for restaurant | Website – Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading

Digital strategy for restaurant | Social Content Creation

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

ESSEC Business School | Apprenticeship Website

ESSEC Business School | Website - HOME PAGE

“ESSEC Business School Apprentissage” is a website introducing all classes and trainings supported by the Apprenticeship department of ESSEC Business School. In addition, users can watch interviews of former students and consult all documents related to the apprenticeship. Context | Continue reading

Badoit, ENSAD, Colette | L’art s’invite à table

Francois Soulignac - Badoit / ENSAD - Colette bottles - Website L'art s'invite à table

The website “L’art s’invite à table” resulting from partnership between ENSAD (Ecole Nationale Supérieur des Arts Décoratifs), the brand Badoit (a french soda water), and Colette stores. One a year, Colette and Badoit launch a contest with prestigious French schools to design Continue reading

Lindt | Personal Shopper

Francois Soulignac - Lindt Noel - Personal Shopper

Context | Facts and figures Client : Lindt & Sprüngli Agency : Mediagong | Leo Burnett Project : Personal Shopper (call for tender captured) Budget : Around 50K€ Type of product : Showcase for Special Event Mediums : Website, Newsletters, Ads campaign Continue reading

Maybelline New York | Social Media Platform

Francois Soulignac - WLMU Featured

Welovemakeup.com is a sustainable social network including an online community of more than 28K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s a Facebook-like dedicated for makeup artists and beauty enthusiasts to connect, learn, share, and even Continue reading

Vivelle Dop | Characters Design Vivelle City

Francois Soulignac - Vivelle Dop L'Oréal - Characters Design Vivelle City

“Vivelle City” is an online Free-to-play game created to introduce new Vivelle Dop products. Users could play with characters in 4 worlds. Each characters is completely customizable (faces, clothes & hairs). Context | Facts & Figures Client : Vivelle Dop (L’Oréal) Continue reading