Maybelline New York | Graphic Guidelines

Francois Soulignac - Gemey-Maybelline | Global Guidelines Web France




Francois Soulignac - Gemey-Maybelline | Global Guidelines Web France Francois Soulignac - Gemey-Maybelline | Global Guidelines Web France Francois Soulignac - Gemey-Maybelline | Global Guidelines Web FranceFrancois Soulignac - Gemey-Maybelline | Global Guidelines Web France Francois Soulignac - Gemey-Maybelline | Global Guidelines Web France Francois Soulignac - Gemey-Maybelline | Global Guidelines Web France
Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans written by François Soulignac

Context | Facts and figures

Client : Gemey-Maybelline New-York (L’Oréal)
Agency : Mediagong | Leo Burnett Paris
Project : Digital graphic standards France (2010-2012)
Budget : Confidential
Type of product : Make Up industry
Target : Girls teenager & Woman

Brand History

Maybelline is an brand founded in 1915 and acquired by L’Oréal in 1996. To optimize the local market penetration (outside USA and Japan) the brand is disseminate thanks to local actors. In France : Gemey (born in 1923); in Germany & Austria : Jade (founded in 1964 & acquired by L’Oréal