Pony.ai China, Artificial Intelligence | Interactive Installations

PONY.AI China - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand, Shanghai

Pony.ai is a startup developing AI-based robot designed for autonomous driving, co-located in the Silicon Valley & China. Delivering autonomous mobility everywhere by building the safest and most reliable self-driving technology. Currently testing its self-driving system in multiple geographies across Continue reading

Lazada Group | Digital Campaign Southeast Asia, Creative Ideas

LAZADA Group - MAC - Francois Soulignac - Digital Creative & Art Director - MADJOR Labbrand Shanghai

Idea 1 2 3 4 5 6 TikTok Gallery Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in Continue reading

Chalhoub Group Dubai | Digital Campaign for Chinese Market

Chalhoub Group Dubai - China campaign - Francois Soulignac - MADJOR Labbrand Shanghai

Challenges Direction 1 Direction 2 Prototype Chalhoub Group (Arabic مجموعة شلهوب) is a privately-held luxury goods retailer and distributor, headquartered in Dubai, UAE. The Chalhoub Group is the largest retail operator in the Middle East. It played a crucial role Continue reading

SAGB Shanghai, Super Attractive Ghetto Blaster | Video Party Tapes, China

SAGB Shanghai - Super Attractive Ghetto Blaster - China

The Cut Bar Rouge CdS Unico Kartel Gallery Playlist Super Attractive Ghetto Blaster aka SAGB Shanghai is a French creative collective born in Shanghai in 2014. Playing DJ, organizing parties and creating original content, they initiated the most famous alternative Continue reading

L’Oréal China | Garnier 淳萃 Ultra DOUX, 刘昊然 Liu Haoran, Moodboard for Video Shooting

Francois Soulignac - Photos contact sheet - Liu Haoran - Turbo Liu - L'Oreal China - Nurun Publicis Shanghai

Garnier is a mass market cosmetics brand of French cosmetics company L’Oréal. It produces hair care and skin care products. The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first Continue reading

Resorts World Genting Malaysia | Video Storyboard for China Campaign

Resorts World Genting, Genting Highlands Resort, Malaysia, China Campaign, Francois Soulignac, Digital Creative and Art Direction, MADJOR Labbrand Shanghai, China

Storyboard Language Art direction VR Resorts World Genting (Abbreviation: RWG), originally known as Genting Highlands Resort is an integrated hill resort development comprising hotels, shopping malls, theme parks and casinos, perched on the peak of Mount Ulu Kali at 1,800 Continue reading

上海 Shanghai Micro-Stories | Mobile Phone Videos, China

Shanghai Micro Stories | Mobile Phone Videos, China

Story 2017 2018 2019 上海 Shanghai Micro Stories is a series of music short video-diaries entirely produced on 小米 Xiaomi mobile phone, chronicling the daily life of foreigners and their Chinese friends living in China between 2017 and 2019. All Continue reading

Nestlé China | Campaign 呈味空间 Cheng Wei Kong Jian, 徐福记 Hsu Fu Chi

Nestlé China - Digital Campaign - 呈味空间 ChengWeiKongjian - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

呈味空间 徐福记 Gallery 徐福记 (Hsu Fu Chi) is a Chinese company, based in Dongguan, China, that manufactures various confectioneries, biscuits, chocolates, jellies, sachima, and snacks. The company majority is owned by Nestlé (首页), and minority owned by the Hsu family. Continue reading

Audi China | Digital Assistant, Art Direction for Video Storyboard

Audi China - Digital Assistant Researches - Art direction for video storyboard summarizing the researches - Joaquin Phoenix in HER by Spike Jonze - Francois Soulignac, MADJOR Labbrand Shanghai, China

Storyline Format Art Direction Storyboard Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are Continue reading

Maxi-Cosi China, Dorel Juvenile | Campaign, Holograms, Digital Guidelines, Chatbots

Maxi-Cosi Dorel Juvenile - Lila stroller - Augmented Reality - Art direction by Francois Soulignac, MADJOR Labbrand Shanghai, China

Campaign AR Guideline UI Bot Gallery Dorel Juvenile is a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and feeding products. The company sells more than 8 million children’s car seats Continue reading

Shopify China | Social Content Creation, New Made In China, Chinese Dream

Shopify China - Social Content Creation - NEW MADEIN CHINA - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

New Made in China Chinese Dream Portraits Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers Continue reading

General Electric Healthcare China | Sonazoid™ Campaign, Key Visual

General Electric Healthcare China - Sonazoid Campaign key visual mockup prototype - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Researches Keyvisual References Gallery GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that Continue reading

Starbucks China | Home Delivery Campaign, Key Visual, Video Storyline, Storyboard

Starbucks Coffee China - Delivery Campaign - Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Keyvisual Storyboard References Gallery Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. As of April 2019, Starbucks China is Continue reading

Logitech China | G29 Global Campaign, Keiichi Tsuchiya, The Drift King

Logitech China - Global Campaign Keiichi Tsuchiya - The King of Drift - KEY VISUAL mockup detail - Francois Soulignac - Digital Creative & Art Direction - MADJOR Labbrand Shanghai, China

Phase 1 Phase 2 Bonus Gallery Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the Continue reading

Etro China | Digital Summer Campaign, Interactive Rooms Concept

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

References Campaign Rooms Gallery Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this Continue reading

The Peninsula Boutique China | Digital Social Content Creation

The Peninsula Boutique China - Francois Soulignac - Creative & Art Direction - Labbrand Madjor Shanghai, China

The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong. The Peninsula Bangkok was named the #1 hotel in Asia Continue reading

Accor Hotels China | Social Content Creation, 微信 WeChat, 微博 Weibo

Accor Hotels China - The Raffles Hong-Kong - Francois Soulignac - Digital Social Content Creation, Art Direction - Labbrand Madjor Shanghai China

WeChat Weibo Fairmont H5 Sofitel Gallery Accor S.A, doing business as AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth Continue reading

Virtual Tourism in Boston | Urban exploration in Fallout 4

Virtual Tourism in Boston, Urban exploration in Fallout 4 - Vintage Postcard, Virtual worlds, In-game photography, François Soulignac

Photographs Screenshots Details Gallery “Virtual Tourism in Boston” is an urban exploration of the video game Fallout 4, part of the photo series Virtual Tourism. An urban exploration (often shortened as UE, urbex and sometimes known as roof-and-tunnel hacking) is Continue reading

Virtual Tourism in desert of Wasteland | Aerial photography in Mad Max

Virtual Tourism in the desert of Wasteland (Australia & Nabimia) - Aerial views in Mad Max. In-game photography. © Avalanche Studios - François Soulignac

Screenshots Gallery “Virtual Tourism in desert of Wasteland” (Australia, Namibia) is an aerial exploration of the video game Mad Max, part of the photo series Virtual Tourism. Aerial photography (or airborne imagery) is the taking of photographs from an aircraft Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Chef Brand Food Story Design Gallery Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet – also called MMB Shanghai, is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. Continue reading

DJ Cut Killer Bar Rouge Shanghai, China | Official Video Teaser

Francois Soulignac - DJ Cut Killer Bar Rouge Shanghai China - Official Video Teaser, China, 2016

Cut Killer Bar Rouge Shanghai. Video editing by François Soulignac, VOL Group China, 2016 Credits audio & video Cut Killer Bar Rouge Shanghai “La Haine” Directed by Mathieu Kassovitz (1995) Cut Killer Official website (www.djcutkiller.com) Cut Killer Boiler Room Paris Continue reading

Shanghai Walks | City Exploration, Atmosphere from China

Shanghai Walks - Videos by François Soulignac - Soic Miterne

Shanghai Walks #3 – Yong Kang Road, Mingyuan City, Lane house streets atmosphere. China, April 2016 Have a walk in Shanghai Influenced by the video game and virtual reality aesthetics, “Shanghai Walks” is a city exploration by first-person video traveling. Continue reading

GTA 5 in Real Life | Los Santos VS Los Angeles

Gta in real life - Los Santos VS Los Angeles - VINTAGE POSTCARD

GTA 5 in Real Life Pleasure Park VS Pacific Park GTA 5 in Real Life Pleasure Park VS Pacific Park GTA 5 IRL Vespucci pier VS Santa Monica pier GTA 5 IRL Church of Vinewood VS Sheperd Church GTA 5 Continue reading

Digital strategy for restaurant | Case Study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family restaurant located in Briare-le-Canal, a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, cheeses, local food and dishes from French bistro tradition. Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading

Digital strategy for restaurant | Website – Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading

Digital strategy for restaurant | Social Content Creation

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading

Portfolio | Responsive Web Design

Francois Soulignac - Portfolio in Responsive Web Design (RWD) - Three models

This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Facts & figures Project : RWD Continue reading

Virtual Tourism in Los Santos

Francois Soulignac - Virtual Tourism in Los Santos - Grand Theft Auto 5 - Vintage Postcard

> Virtual Tourism on Behance.net Walking, contemplation and photography in Grand Theft Auto 5 (GTA 5 – GTA V). © Rockstar Games (designer). © François Soulignac (video game photographer), 2013. Back on top

London Architecture

Francois Soulignac - London Architecture

Location : London, England, United Kingdom. Photo : (c) François Soulignac Camera : Kodak Fun Saver – Single use camera Date of shooting : June 2012 & February 2013 Album related to London : Album related to Architecture :

London Store Front

Francois Soulignac - London Storefront

Location : London, England, United Kingdom. Photo : (c) François Soulignac Camera : Kodak Fun Saver – Single use camera Date of shooting : June 2012 & February 2013 About Store Front : About London :

Virtual Tourism in Rook Islands

> Virtual Tourism on Behance Network Walking, contemplation and photography in Far Cry 3. © Ubisoft Montréal, Massive Entertainment, Ubisoft Reflections, Ubisoft Shanghai (designer). © François Soulignac (video game photographer), 2012.

Virtual Tourism in Sao Paulo

Virtual tourism Sao Paulo - Video Game Photography Max Payne 3

> Virtual Tourism on Behance Network Walking, contemplation and photography in Max Payne 3. © Rockstar Games, Rockstar Vancouver (designer). © François Soulignac (video game photographer), 2012.

Virtual Tourism in Hong Kong

Virtual tourism - Hong Kong, Video Game Photography - Sleeping Dogs, Building

> Virtual Tourism on Behance Network Walking, contemplation and photography in Sleeping Dogs™. © Square Enix™, Ltd. United Front Games (designer) © François Soulignac (video game photographer), 2012.

School of the MFA (Boston, MA)

School of the Museum of Fine Arts - Front sign

The School of the Museum of Fine Arts, Boston (also known as the Museum School or SMFA) is an undergraduate and graduate college located in Boston, Massachusetts, dedicated to the visual arts. It is affiliated with the Museum of Fine Continue reading

Cambridge | MIT – Massachusetts Institute of Technology | Campus

Francois Soulignac - Cambridge - Massachusetts Institute of Technology - MIT

Anish Kapoor Sculpture More information: www.mit.edu/anish-kapoor Massachusetts Institute of Technology, also known as MIT, is a private research university located in Cambridge, Massachusetts, United States. MIT has five schools and one college, containing a total of 32 academic departments, with Continue reading