Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape & Playlist)


This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, jazz, pop, rock, soul, french variety, hip-hop) mixed with texts and poetry from movies, writers and artists.

Mixtape for Calf’s head

To build a brand identity, restaurant’s managers must consider the menu, the venue and the spirit of customer services. But when all these things are defined, we could use the music to increase the client experience. Sounds and musics are pretty convenient to share a brand’s DNA. The brief : « Make up original playlists specially made to serve proudly the calf’s head ». The answer : an old fashion style mixtape inspired by the work of Stéphane Pompougnac in the 90’s.

Content

This playlist is fully eclectic and fun-oriented, including musics by Johann Sebastian Bach, Jacques Loussier, Chet Becker, Jay Hawkins, Sonny Rollins, Bob Marley, Blues Brothers, Route 66, The Doors, Buena Vista Social Club, Dizzy Gillespy, Bohemia, Prince, Cypress Hill, The Fugees, Jamiroquai, Aimee Mann, Stéphane Pompougnac, Dj Andy Smith and more. These musics are mixed or introduced with sounds & voice-over related to works of artists (Charles Baudelaire, Louis-Ferdinand Céline, Henri Matisse, Vincent Van Gogh, Andy Warhol) and extract from motion pictures (Magnolia, La Femme Défendue). This mixtape is available online via SoundCloud, the biggest social platform dedicated to music & sound design.

> Listen on SoundCloud
> Mixtape by Soic Miterne

> See the Case Study
> See the Showcase Report
> See the Social Networks Report
> See the Brand Content & Native Ads report (Blog)
> See the Brand content report (Food pictures)
> See the Achievements & Results

© François Soulignac / Le Saint-Hubert – Brand’s DNA (Sound design) | Mixtape : Soic Miterne, 2014.


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