Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

The Chef Brand The Food Story Design Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. The eatery, conceived by Continue reading

Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape, Playlist)

Francois Soulignac - Digital strategy for restaurant - Brand identity Sound Design Mixtape Playlist

This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading

Digital strategy for restaurant | Brand Content (Food Pictures)

Francois Soulignac - Brand content strategy for restaurant - Food pictures & Foodporn for Foodistas

“Brocco Siffredi”. Pinterest “Fresh Fresh Food”. Pinterest “PornCorn”. Pinterest “God Save The Green”. Pinterest French organic tomatoes. Pinterest French organic Turnips. Pinterest French organic Mushrooms. Pinterest “Bed of Lasagna”. Pinterest “Rainblow Carrots”. Pinterest “Orgy of Oranges”. Pinterest “Huge piece of Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a French restaurant located in the Loire Valley (France). More information are available on the case study. August 2012 : Needs analysis The first online showcase Continue reading

Digital strategy for restaurant | Case Study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family restaurant located in Briare-le-Canal, a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, cheeses, local food and dishes from French bistro tradition. Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading

Digital strategy for restaurant | Website – Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading

Digital strategy for restaurant | Social Content Creation

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading