Etro China | Digital Summer Campaign & Interactive Rooms

Etro China - Digital Summer Campaign, Key visual mockup - Francois Soulignac - Digital Creative & Art Direction - Labbrand Madjor Shanghai, China

Last update : 2019/12/16 Digital Campaign Interactive Rooms Etro is an Italian fashion house founded in 1968 by Gerolamo “Gimmo” Etro as a textile design company. The main stylistic driver for Etro over its first decades was the paisley pattern, Continue reading

Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet | Creative & Art Direction

Mr & Mrs Bund Shanghai, François Soulignac, Art Direction, Design, Visual Identity, VOL Group China

Last update : 2017/01/05 Mr & Mrs Bund Shanghai, Modern Eatery by Paul Pairet is a modern French restaurant, on the sixth floor of Bund 18, a heritage building on Shanghai’s historic waterfront. The eatery, conceived by Chef Paul Pairet, Continue reading

Bar Rouge Shanghai | Creative & Art Direction

Bar Rouge Shanghai China, Francois Soulignac, Art Creative Direction

Last update : 2019/12/16 Bar Rouge Shanghai is the oldest night club in Shanghai and one of the most famous night club based in China, awarded by the World’s Finest Club. Context The following introduction presents a work selection achieved Continue reading

Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape & Playlist)

Francois Soulignac - Digital strategy for restaurant - Brand identity Sound Design Mixtape Playlist

This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

Work in progress | Last update : 2014/07/26. This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a french restaurant located in the Loire Valley (France). More information are available on the case study. Continue reading

Digital strategy for restaurant | Case study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Work in progress | Last update : 2014/07/26. This digital strategy for restaurant is dedicated to Le Saint-Hubert, a french family restaurant located on a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

Last update : 2014/04/20. This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in Continue reading

Digital strategy for restaurant | Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

Last update : 2014/03/26. This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Continue reading

Digital strategy for restaurant | Social networks communication


An efficient strategy of social networks communication for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could develop the corporate image.

Description & Positioning

The Facebook & Twitter pages dedicated to the restaurant Le Saint-Hubert is launched in 2013. The goal was to keep in touch with clients, support the organic SEO, reach new audiences and recruit new talents. The Pinterest page, launched in 2014, is related to food photography. Targets : local communities (in town and on the region), former clients, foodistas and all people interested by catering & tourism industry.

Facebook/Twitter : News, Brand content & Job offers

All posts are focused on company activities (catering & tourism industry) or related to positive news : local and regional news, town’s history, french gastronomy (featuring some homemade recipes by the Chef), innovations in the restaurant, job offers, dishes of the day. To catch new audiences and to be relevant with the uses of social media, some news are funny (e.g : “lol cat pict” featuring mascots of the company), unusual (“get a plane and join us“), or related to relevant topic (the new homemade label).

Pinterest : Food photography

The Pinterest page is dedicated to food pictures. The core goal of this new brand content is to reach new audiences (food pictures lovers, Foodistas) and to increase the web traffic on the showcase. A selection of pictures is relayed on the showcase (Food photography). This new brand content design – fully relevant with the company activity – is a great opportunity to extend the brand identity through a new universe of graphic design.

> See the food pictures report.

Regional advertising for free

The regional newspaper named “La République du Centre” (circulation in 2012 : 11,720,337) retweeted a Brand content from Le Saint-Hubert. A great signal from a traditional media, a great achievement and a quality evidence of the brand content.

My intervention | Skills developed

Digital Strategy : Brand integration on social networking services. Copyrighting & Community Management : All posts on social networks (permanently updated). HR Com : Job offers on Facebook. Art direction, Graphic design & Food Photography : All posts & pictures dedicated to social platforms.

> Visit the Facebook Page
> Visit the Twitter Page
> Visit the Pinterest Page

> See the Case Study
> See the Showcase Report
> See the Brand Content & Native Ads report (Blog)
> See the Brand content report (Food pictures)
> See the Brand identity report (Sound design)
> See the Achievements & Results

© François Soulignac / Le Saint-Hubert – Social Networking | Strategy, Copyrighting, Community Management, Graphic design & Food photography : François Soulignac, 2013-2014.