Digital strategy for restaurant | Brand’s DNA (Sound design, Mixtape & Playlist)

Francois Soulignac - Digital strategy for restaurant - Brand identity Sound Design Mixtape Playlist

This playlist named “Hotel Saint-Hubert – Eclectik” is a homemade mixtape dedicated to the restaurant Le Saint-Hubert. Part of the brand identity, inspired by the french Dj Stéphane Pompougnac, the selection including several kind of eclectic music style (baroque, classical, Continue reading

Digital strategy for restaurant | Brand Content (Food Pictures)

Francois Soulignac - Brand content strategy for restaurant - Food pictures & Foodporn for Foodistas

“Brocco Siffredi”. Pinterest “Fresh Fresh Food”. Pinterest “PornCorn”. Pinterest “God Save The Green”. Pinterest French organic tomatoes. Pinterest French organic Turnips. Pinterest French organic Mushrooms. Pinterest “Bed of Lasagna”. Pinterest “Rainblow Carrots”. Pinterest “Orgy of Oranges”. Pinterest “Huge piece of Continue reading

Digital strategy for restaurant | Achievements and Results Timeline

Francois Soulignac - Digital Strategy for restaurant - ACHIEVEMENTS & RESULTS

This timeline of Achievements and Results is related to the digital strategy of Le Saint-Hubert, a french restaurant located in the Loire Valley (France). More information are available on the case study. August 2012 : Needs analysis The first online showcase Continue reading

Digital strategy for restaurant | Case study

Francois Soulignac - Digital stragegy for restaurant (Case study)

Digital strategy for restaurant dedicated to Le Saint-Hubert, a French family restaurant located in Briare-le-Canal, a great tourist attraction in the Loire Valley. It sells soft drinks, alcohols, local wines, snacks, cheeses, local food and dishes from French bistro tradition. Continue reading

Digital strategy for restaurant | Brand content & Native ads (Blog)

Francois Soulignac - Digital Strategy for restaurant - Blog & Brand content in Responsive Web Design on Ipad Air

This blog named “Actualités & Recettes Exclusives” (“News & Exclusive Recipes”) is dedicated to the french restaurant “Le Saint-Hubert”. It was launched in april 2013 to communicate local and regional news, recipes from the Chef, innovations in the restaurant, events, dishes Continue reading

Digital strategy for restaurant | Website – Showcase

Francois Soulignac - Le Saint-Hubert (Showcase)

This showcase is dedicated to the french restaurant named “Le Saint-Hubert”. It introduces Products, Services, Online tools, Brand content and Press release. It targets prospects (BtoC), Tourism Professionals & Travel Agencies (BtoB) and Job applicants (HR Com). Description & Positioning The Continue reading

Digital strategy for restaurant | Social Content Creation

Francois Soulignac - DIgital Strategy for restaurant - Social Networks

An efficient strategy of social content creation for restaurant is an opportunity to keep in touch with local communities, support the SEO, reach new audiences and recruit new talents. Regularly updated, posts could also develop the corporate brand image. Description & Continue reading

Portfolio | Responsive Web Design

Francois Soulignac - Portfolio in Responsive Web Design (RWD) - Three models

This portfolio introduces my professional and personal works. The User Interface is very light, content-oriented, adapted for web and mobiles devices. It uses best practices in Search Engine Optimization (SEO) and Google AdSense strategy. Facts & figures Project : RWD Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

ESSEC Business School | Apprenticeship Website

ESSEC Business School | Website - HOME PAGE

“ESSEC Business School Apprentissage” is a website introducing all classes and trainings supported by the Apprenticeship department of ESSEC Business School. In addition, users can watch interviews of former students and consult all documents related to the apprenticeship. Context | Continue reading

Bel | Website Kiri Magnets

Francois Soulignac - Website Kiri Magnets - BEL

Kiri Magnets Website is the digital support for “Kiri Magnets” opération in supermarket shelves, lauching by the cheese brand named Kiri. Every box of Kiri contains collector magnets for refrigerator, with a code behind. Children and parents fill out this code on the dedicated Instant Win Continue reading

Cdiscount | Game Free-to-play

Francois Soulignac - Cdiscount Free-to-play Game Bouchete

Bouchété is a meat-slicing game (Fruit Ninja-like) created to communicate the big sales operation named ”La grande Boucherie” (“The big Butchery”). It’s a trash-game, inspired by the Grindhouse movie ”Machete”, from Robert Rodriguez and Ethan Maniquis. Context | Facts and Continue reading

Apéricube | Facebook Application Apéripotes

Francois Soulignac Apéricube - Apéripotes Facebook App

Apéripotes is a sustainable Facebook Application who capitalise on the Facebook tag trends. The tone is ironic with plently humor on graphics and writing. When your friend is tagged, he’s introduced like a funny-freaks avatar. The result is updated on Facebook Timeline. Context | Facts Continue reading

BEL | Game free-to-play La vache qui rit

Francois Soulignac - Les 90 ans de La vache qui rit - La quete des bougies

“La Quête des Bougies” is a point and click game. Users have to find lost candles on the map to finalize the LVQR anniversary cake. User could search everywhere on the platform : into the game and products pages. During Continue reading

Festival de Gordes | Website

Francois Soulignac - Festival de Gordes (graphic research)

The big picture This website is a graphic and ergonomic proposition for an imaginary art festival (“Gordes Festival – Contemplative arts”) introducing two levels of information : for competitors (“On & “Off” festival) and visitors. The graphic universe is inspired Continue reading

The Kooples | Eshop & Brand content

Francois Soulignac - The Kooples (graphic research)

The big picture This website is a graphic and ergonomic proposition for the brand “The Kooples” (a french brand of clothes). It introduces three kind of content : the eshop with a new visual approach, mixed with brand content modules Continue reading

Michel Houellebecq | Website

© François Soulignac - Michel Houellebecq (Website)

The big picture This website is a graphic research for the official website of Michel Houellebecq, introducing three levels of information : books, life and awards. The visual design is inspired by the tonality of his novels. © Michel Houellebecq Continue reading

Hotel Metropole Monte-Carlo | Mobile Application

Francois Soulignac - Mobile App Hotel Metropole Monte-Carlo - JUST FOR YOU

“Hotel Metropole” is a luxurious hotel located in Monte-Carlo. This mobile App is dedicated to the client to manage Valet Parking Service, Room Service and Custom Concierge Services. Context | Facts & Figures Client : Hotel Metropole (Monte-Carlo) Agency : Mediagong Continue reading

BeCube | Game Cover Apéricube

Francois Soulignac - Apericube - Cover Becube Facebook

The big picture BeCube is a Tile-Matching Puzzle Advergame created for the brand Bel and inspired by Bejeweled. It works on Facebook and mobile devices. © Mediagong Leo Burnett / Bel – Free-to-play game «BeCube». Game design: Alexandre M, Cover design Continue reading

Lindt | Personal Shopper

Francois Soulignac - Lindt Noel - Personal Shopper

Context | Facts and figures Client : Lindt & Sprüngli Agency : Mediagong | Leo Burnett Project : Personal Shopper (call for tender captured) Budget : Around 50K€ Type of product : Showcase for Special Event Mediums : Website, Newsletters, Ads campaign Continue reading

Maybelline New York | Social Media Platform

Francois Soulignac - WLMU Featured

Welovemakeup.com is a sustainable social network including an online community of more than 28K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s a Facebook-like dedicated for makeup artists and beauty enthusiasts to connect, learn, share, and even Continue reading

Accor Hotels France | Business Newsletter

Francois Soulignac - Accor Hotel Newsletter

Accor S.A. is a French hotel group which operates in over 91 countries. Headquartered in Paris, France, the group owns, operates and franchises 4,200 hotels on five continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations Continue reading

Vivelle Dop | Characters Design Vivelle City

Francois Soulignac - Vivelle Dop L'Oréal - Characters Design Vivelle City

“Vivelle City” is an online Free-to-play game created to introduce new Vivelle Dop products. Users could play with characters in 4 worlds. Each characters is completly customizable (faces, clothes & hairs). Context | Facts & Figures Client : Vivelle Dop (L’Oréal) Continue reading

M6 Web | M6 Group Internship Report | Paris 1 Sorbonne University

Francois Soulignac - M6 Web MMI rapport de stage

 Version française Company description M6 Web is a business diversification of the French media group M6, in charge of digital strategy and production. Main objectives: extend the television experience on digital platforms, create new uses and increase the M6 Group Continue reading

Guidelines “Histoires Singulières” | Musée de l’histoire de l’immigration

Francois Soulignac - Guidelines Graphics Standards - CNHI MMI Histoires Singulières

> Guidelines Document Index (in french) © Palais de la Porte Dorée | Musée de l’histoire de l’immigration – Charte digitale “Histoires Singulières” et “Cité Blog” (extraits). Conception, rédaction et direction artistique : François Soulignac, 2007. Musée de l’histoire de l’immigration Continue reading