L’Oréal China | Garnier 淳萃 Ultra DOUX, 刘昊然 Liu Haoran, Moodboard for Video Shooting

Francois Soulignac - Photos contact sheet - Liu Haoran - Turbo Liu - L'Oreal China - Nurun Publicis Shanghai

Garnier is a mass market cosmetics brand of French cosmetics company L’Oréal. It produces hair care and skin care products. The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first Continue reading

Maybelline New York | Newsletter Standards

Francois Soulignac Gemey-Maybelline My Newsletter Featured

Gemey-Maybelline French Newsletters are weekly emails sent to all french subscribers (up to 2 millions). Sharing news products and events around the Gemey-Maybelline brand. It’s the most important part of brand budget for digital communication (around 2.5%). Context | Facts Continue reading

Maybelline New York | Graphic Guidelines

Francois Soulignac – Gemey-Maybelline | Digital Graphics Standard France Featured

Maybelline New York, Digital graphic guidelines. Pattern document all the graphic rules and best practices in terme of design: logotype, typography, colors, graphic shapes and uses of photography. The full document contains 48 pages, result of 2 years work. Document designed ans Continue reading

Maybelline New York | Social Media Platform

Francois Soulignac - WLMU Featured

Welovemakeup.com is a sustainable social network including an online community of more than 28K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s a Facebook-like dedicated for makeup artists and beauty enthusiasts to connect, learn, share, and even Continue reading

Vivelle Dop | Characters Design Vivelle City

Francois Soulignac - Vivelle Dop L'Oréal - Characters Design Vivelle City

“Vivelle City” is an online Free-to-play game created to introduce new Vivelle Dop products. Users could play with characters in 4 worlds. Each characters is completely customizable (faces, clothes & hairs). Context | Facts & Figures Client : Vivelle Dop (L’Oréal) Continue reading